Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté. Image fixe : sans médiation
Auteur(s) : Lambert, Julie Anne
Titre(s) : The art of advertising [Texte imprimé] / Julie Anne Lambert ; with contributions by Michael Twyman, Lynda Mugglestone, Helen Clifford... [et al.]
Publication : Oxford (GB) : Bodleian Library, University of Oxford, 2020
Description matérielle : 1 vol. (255 p.) : ill. en noir et en coul. ; 27 cm
Note(s) : Bibliogr. p. 248-249. Index. - Publié à l'occasion de l'exposition tenue à la Bodleian library, Oxford (GB),
jusqu'au 30 août 2021
Advertisers in the nineteenth and early twentieth century pushed the boundaries of
printing, manipulated language, inspired a new form of art and exploited many formats,
including calendars, bookmarks and games. This collection of essays examines the extent
to which these standalone advertisements - which have survived by chance and are now
divorced from their original purpose - provide information not just on the sometimes
bizarre products being sold, but also on class, gender, Britishness, war, fashion
and shopping. Starting with the genesis of an advertisement through the creation of
text, image, print and format, the authors go on to examine the changing profile of
the consumer, notably the rise of the middle classes, and the way in which manufacturers
and retailers identified and targeted their markets. Finally, they look at advertisements
as documents that both reveal and conceal details about society, politics and local
history. Copiously illustrated from the world-renowned John Johnson Collection of
Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley
Hardy, this attractive book invites us to consider both the intended and unintended
messages of the advertisements of the past
Autre(s) titre(s) conventionnel(s) : [Exposition. Oxford, Bodleian library. 2021]
Sujet(s) : Johnson, John de Monins (1882-1956) -- Bibliothèque
Art publicitaire -- Grande-Bretagne -- Histoire
Publicité -- Grande-Bretagne -- Histoire
Genre ou forme : Catalogues d'exposition
Indice(s) Dewey :
740 (23e éd.) = Arts graphiques et arts décoratifs
Identifiants, prix et caractéristiques : ISBN 9781851245383. - ISBN 1851245383 (rel.)
Identifiant de la notice : ark:/12148/cb468019352
Notice n° :
FRBNF46801935
(notice reprise d'un réservoir extérieur)
Table des matières : The genesis of an advertisement ; Advertising Takes Shape Changing methods of production
1800 to 1939 / Michael Twyman ; The Language of Advertising / Lynda Mugglestone
; Art and Commerce / Julie Anne Lambert ; Ways and Means / Julie Anne Lambert
; Consumers and commodities ; Who Will Buy? / Julie Anne Lambert ; Shops and Advertising
1660s to 1930s / Helen Clifford ; Social history ; Mirror of Society? / Julie
Anne Lambert ; Pomp and Circumstance Images of Britain and Empire / David Tomkins
; The Local Scene / Julie Anne Lambert.
