Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : électronique
Auteur(s) : Weik, Markus (1978-....)
Titre(s) : American patriotism and corporate identity in automobile advertising [Texte électronique] : "what's good for General Motors is good for the country and vice versa?" / Markus Weik
Publication : Berlin : Peter Lang, copyright 2019
Description matérielle : 1 online resource (356 p.)
Collection : Mainzer Studien zur Amerikanistik, ISSN 0170-9135 ; band 72
Lien à la collection : Mainzer Studien zur Amerikanistik
Note(s) : Bibliogr. p. 325-356
The triumphal march of the automobile and its connection with American culture have
often been acknowledged in scholarship. By contrast, the culture-specific, value-oriented
advertising strategies of the most important US carmaker General Motors (GM) in its
home market have received less attention, especially in American Studies. This study
focuses on the connection between GM products and America and the fundamental values
represented by politics, business, and society. The author examines which textual
and visual strategies GM uses in its image advertising to establish and maintain its
patriotic American image. He argues that GM's advertising campaigns follow a patriotic
leitmotif and are consistently in line with American core values, often generating
new patriotic ideas
Sujet(s) : Automobiles -- Publicité -- États-Unis
Patriotisme -- États-Unis
Entreprises -- Image -- États-Unis
General motors corporation
Indice(s) Dewey :
659.196 292222 (23e éd.) = Publicité - Automobiles pour passagers
Identifiants, prix et caractéristiques : ISBN 9783631776940. - ISBN 3631776942. - ISBN 9783631776957 (erroné). - ISBN 9783631776964
(erroné). - ISBN 9783631776971 (erroné)
EAN 9783631776940
Identifiant de la notice : ark:/12148/cb45772557n
Notice n° :
FRBNF45772557
(notice reprise d'un réservoir extérieur)
