Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation

Auteur(s) : Lobel, Orly  Voir les notices liées en tant qu'auteur

Titre(s) : You don't own me [Texte imprimé] : how Mattel v. MGA Entertainment exposed Barbie's dark side / Orly Lobel

Publication : New York : W.W. Norton & Company, copyright 2018

Description matérielle : 1 vol. (XXI-282 pages) ; 25 cm

Note(s) : Includes bibliographical references and index
"The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas. When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle. This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival--the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas--whether conceived during work hours or on their own time--Lobel's deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property."--Amazon.com

Sujet(s) : Barbie (poupée)  Voir les notices liées en tant que sujet
Mattel -- Procès  Voir les notices liées en tant que sujet
MGA Entertainment -- Procès  Voir les notices liées en tant que sujet

Indice(s) Dewey :  346.730 4 (23e éd.) = Droit de la propriété - Etats-Unis  Voir les notices liées en tant que sujet

Identifiants, prix et caractéristiques : ISBN 9780393254075. - ISBN 0393254070 (rel.)

Identifiant de la notice  : ark:/12148/cb45558574x

Notice n° :  FRBNF45558574 (notice reprise d'un réservoir extérieur)

 Cette notice appartient à l'univers jeunesse

Table des matières : Inspired ; Basura ; Sugar daddy ; Once upon a time, Barbie was a German hooker ; The psychologist who sold sex ; The coldest men in the room ; Fantasy, meet parody ; Round I : titans, ideas, and ownership ; Taming Barbie : starring Judge Alex Kozinski as Speechzilla ; Round 2 : the playground bullies ; The jury deliberation room that looked like a Toys "R" Us ; Epilogue: Innovation beyond Toyland.