Notice bibliographique
- Notice
000 cam 22 3 450
001 FRBNF455585740000002
010 .. $a 9780393254075
010 .. $a 0393254070 $b rel.
035 .. $a OCoLC1002419014
100 .. $a 20190819d2018 m y0engy50 ba
101 0. $a eng
102 .. $a US
105 .. $a ||||z 00|y|
106 .. $a r
181 .0 $6 01 $a i $b xxxe
181 .. $6 02 $c txt $2 rdacontent
182 .0 $6 01 $a n
182 .. $6 02 $c n $2 rdamedia
200 1. $a You don't own me $b Texte imprimé $e how Mattel v. MGA Entertainment exposed Barbie's dark side $f Orly Lobel
214 .0 $a New York $c W.W. Norton & Company
214 .4 $d C 2018
215 .. $a 1 vol. (XXI-282 pages) $d 25 cm
300 .. $a Includes bibliographical references and index
330 .. $a "The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company
that created the Bratz dolls, was not just a war over best-selling toys, but a war
over who owns ideas. When Carter Bryant began designing what would become the billion-dollar
line of Bratz dolls, he was taking time off from his job at Mattel, where he designed
outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival
company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing
decade-long court battle. This entertaining and provocative work pits audacious MGA
against behemoth Mattel, shows how an idea turns into a product, and explores the
two different versions of womanhood, represented by traditional all-American Barbie
and her defiant, anti-establishment rival--the only doll to come close to outselling
her. In an era when workers may be asked to sign contracts granting their employers
the rights to and income resulting from their ideas--whether conceived during work
hours or on their own time--Lobel's deeply researched story is a riveting and thought-provoking
contribution to the contentious debate over creativity and intellectual property."--Amazon.com
676 .. $a 346.730 4 $v 23
801 .3 $a US $b OCoLC $c 20190819 $h 1002419014 $2 marc21
801 .0 $b DLC $g rda
930 .. $5 FR-751131010:45558574001001 $a Littérature et art - Salle I - Livres de référence - 790 LOB y $b 759999999 $c Tolbiac - Haut de Jardin - Littérature et art - Libre accès $d N
