Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation
Auteur(s) : Jackson, Daniel M. (1972-....)
Titre(s) : Sonic branding [Texte imprimé] : an introduction / Daniel M. Jackson ; edited by Paul Fulberg
Publication : Houndmills ; New York, [New York] : Palgrave Macmillan, 2009
Description matérielle : XXI-179 pages : illustrations ; 24 cm
Note(s) : Includes bibliographical references (pages 170-174) and index
Brands have become very important as sources of value and as a means to build value
and sustain market position. Much emphasis has been placed on the visual representation
of brands. This book defines a new competitive arena in the creation and development
of brands - sound
Autre(s) auteur(s) : Fulberg, Paul (1973-....). Éditeur scientifique
Sujet(s) : Marketing sensoriel
Placement de produits dans les médias
Musique de publicité
Indice(s) Dewey :
659.14 (23e éd.) = Publicité par les médias électroniques
Identifiants, prix et caractéristiques : ISBN 1403905193. - ISBN 9781403905192
Identifiant de la notice : ark:/12148/cb45247503f
Notice n° :
FRBNF45247503
(notice reprise d'un réservoir extérieur)
Table des matières : Part I. What is sonic branding? : The opportunity knocks ; Jingle all the way ;
What the movies did for us ; What is sonic? ; The sciency bit : The almond of emotion
; The three elements of sound : Voice ; Ambience ; Music ; Part 2. The nature of
brands: A historical perspective ; Brand and its symbols ; McBrands ; The essence
of brand is belief ; Turning beliefs into brands ; Generating belief: the greatest
story ever told ; Any belief can become a brand ; Definition of a brand ; Branding
: Distinct ; Memorable ; Flexible ; Honest ; Part 3. This is how we do it : The sonic
branding engine ; Brand brief : Royal Institution of Chartered Surveyors ; Vizzavi
(part 1) ; Creative learning : Historical audit ; COmpetitive audit ; UK food retail
; Contextual audit ; Moodboards : Vizzavi (part 2) ; Identity ; Sonic language
; Sonic guidelines : 'Hello, it's me!' ; Choosing a voice ; Sonic logo : Direct Line
; Technical considerations ; Experience ; Appendix: Dialogues : Jon Turner, Enterprise
IG ; Sam Sampson, The Brand Union ; Andrew Ingram, Radio Advertising Bureau ; Robbie
Laughton, DAVE ; Tim Greenhill, Greenhill McCarron ; Ali Johnson, Sonicbrand ; Glossary.
