Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation
Auteur(s) : Owens, Edward
Titre(s) : The family firm [Texte imprimé] : monarchy, mass media and the British public, 1932-53 / Edward Owens
Publication : London (GB) : University of London Press, 2019
Description matérielle : 1 vol. (XV-428 p.) : ill. en coul. ; 24 cm
Collection : New historical perspectives
Lien à la collection : New historical perspectives
Note(s) : Bibliogr. p. 389-412. Index
The Family Firm' presents the first major historical analysis of the transformation
of the royal household's public relations strategy in the period 1932-1953. Beginning
with King George V's first Christmas broadcast, Buckingham Palace worked with the
Church of England and the media to initiate a new phase in the House of Windsor's
approach to publicity. 0This book also focuses on audience reception by exploring
how British readers, listeners, and viewers made sense of royalty's new media image.
It argues that the monarchy's deliberate elevation of a more informal and vulnerable
family-centred image strengthened the emotional connections that members of the public
forged with the royals, and that the tightening of these bonds had a unifying effect
on national life in the unstable years during and either side of the Second World
War. Crucially, The Family Firm also contends that the royal household's media strategy
after 1936 helped to restore public confidence in a Crown that was severely shaken
by the abdication of King Edward VIII
Sujet(s) : Monarchie -- Opinion publique -- Grande-Bretagne -- 20e siècle
Médias -- Influence -- Grande-Bretagne -- 20e siècle
Monarchie -- Relations publiques -- Grande-Bretagne -- 20e siècle
Indice(s) Dewey :
659.209 41 (23e éd.) = Relations publiques - Îles Britanniques
Identifiants, prix et caractéristiques : ISBN 1909646989 (erroné). - ISBN 9781909646988 (erroné). - ISBN 9781909646940 (rel.).
- ISBN 1909646946 (erroné). - ISBN 9781909646964 (erroné). - ISBN 9781909646957 (erroné).
- ISBN 9781912702138 (erroné)
Identifiant de la notice : ark:/12148/cb47067791f
Notice n° :
FRBNF47067791
(notice reprise d'un réservoir extérieur)
