Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation
Titre(s) : Encyclopedia of sports management and marketing [Texte imprimé] / general editors, Linda E. Swayne, Mark Dodds
Publication : Thousand Oaks, Calif. : Sage Publications, c2011
Description matérielle : 4 v . (xxxvi, 1858 p.) : ill. (some col.) ; 29 cm
Comprend : V. 1. A-E ; v. 2. E-M ; v. 3. N-S ; v. 4. S-Z, Index.
Note(s) : Includes bibliographical references and index
"This four-volume set introduces, on the management side, principles and procedures
of economics, budgeting and finance; leadership; governance; communication; business
law and ethics; and human resources practices; all in the sports context. On the marketing
side this reference resource explores two broad streams: marketing of sport and of
sport-related products (promoting a particular team or selling team- and sport-related
merchandise, for example), and using sports as a platform for marketing non-sports
products, such as celebrity endorsements of a particular brand of watch or the corporate
sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive
and authoritative overview of the state of sports management and marketing today,
providing an invaluable print or online resource for student researchers"--
Autre(s) auteur(s) : Swayne, Linda E.. Éditeur scientifique
Dodds, Mark. Éditeur scientifique
Sujet(s) : Sports -- Gestion
Sports -- Marketing
Genre ou forme : Encyclopédies
Indice(s) Dewey :
796.069 (23e éd.) = Sports - Gestion
Identifiants, prix et caractéristiques : ISBN 9781412973823 (hardback) (v. 1). - ISBN 1412973821 (hardback) (v. 1). - ISBN
9781412973823 (hbk.) (v. 2). - ISBN 1412973821 (hbk.) (v. 2). - ISBN 9781412973823
(hbk.) (v. 3). - ISBN 1412973821 (hbk.) (v. 3). - ISBN 9781412973823 (hbk.) (v. 4).
- ISBN 1412973821 (hbk.) (v. 4)
Identifiant de la notice : ark:/12148/cb42681300h
Notice n° :
FRBNF42681300
(notice reprise d'un réservoir extérieur)
