Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation

Auteur(s) : Choy, Esther K.  Voir les notices liées en tant qu'auteur

Titre(s) : Let the story do the work [Texte imprimé] : the art of storytelling for business success / Esther K. Choy

Publication : New York : Amacom, American Management Association, copyright [2017]

Description matérielle : 1 vol. (xxv-230 p.) : ill. ; 23 cm

Comprend : Master the principle elements of storytelling ; The five basic plots in business communication ; Look who's listening ; Telling stories with data ; Making the complex clear ; Combining the power of story and simple visuals ; Collecting stories from everywhere ; Using your own story to build credibility and connection ; Successful networking starts with a good story hook ; Selling the social impact of nonprofit organizations with story ; Case study : the healthcare industry.

Note(s) : Bibliogr. p. 215-222. Index
It sounds so simple : Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care. Packed with enlightening examples, the book explains how to find the perfect hook, structure your story ... and deliver it at the right time in the right way. You'll discover how to use stories to : Capture attention - Engage your audience - Change minds - Inspire action - Bring facts and data to life - Clarify challenging concepts - Pitch persuasively - Fundraise effectively - And more Never underestimate the power of a great story. Learn to leverage the elements of storytelling--and turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships

Sujet(s) : Langage commercial et des affaires  Voir les notices liées en tant que sujet
Storytelling  Voir les notices liées en tant que sujet
Succès dans les affaires  Voir les notices liées en tant que sujet

Identifiants, prix et caractéristiques : ISBN 9780814438015 (rel.). - ISBN 9780814438022 (ebook)

Identifiant de la notice  : ark:/12148/cb45566838m

Notice n° :  FRBNF45566838 (notice reprise d'un réservoir extérieur)