Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté. Image fixe : sans médiation
Auteur(s) : Nahon, Karine (1972-....)
Hemsley, Jeff
Titre(s) : Going viral [Texte imprimé] / Karine Nahon and Jeff Hemsley
Publication : Cambridge ; Malden (MA) : Polity, 2013
Description matérielle : 1 vol. (xvii-182 p.) : illustrations. ; 22 cm
Note(s) : Bibliogr. p. 156-174. Notes bibliogr. Index
We live in a world where a tweet can be instantly retweeted and read by millions around
the world in minutes, where a video forwarded to friends can destroy a political career
in hours, and where an unknown man or woman can become an international celebrity
overnight. Virality: individuals create it, governments fear it, companies would die
for it. So what is virality and how does it work? Why does one particular video get
millions of views while hundreds of thousands of others get only a handful? In Going
Viral, Nahon and Hemsley uncover the factors that make things go viral online. They
analyze the characteristics of networks that shape virality, including the crucial
role of gatekeepers who control the flow of information and connect networks to one
another. They also explore the role of human attention, showing how phenomena like
word of mouth, bandwagon effects, homophily and interest networks help to explain
the patterns of individual behavior that make viral events. Drawing on a wide range
of examples, from the Joseph Kony video to the tweet that spread the news that Osama
Bin Laden was dead, from the video of Homer Simpson voting in the US elections to
the photo of a police officer pepper-spraying students at the University of California
Davis, this path-breaking account of viral events will be essential reading for students,
scholars, politicians, policymakers, executives, artists, musicians and anyone who
wants to understand how our world today is being shaped by the flow of information
online
Sujet(s) : Société numérique
Réseaux sociaux (Internet)
Internet -- Société
Indice(s) Dewey :
302.3 (23e éd.) = Interaction sociale au sein des groupes
Identifiants, prix et caractéristiques : ISBN 9780745671291 (br). - ISBN 0745671292 (br). - ISBN 9780745671284 (rel). - ISBN
0745671284 (rel)
Identifiant de la notice : ark:/12148/cb43832630z
Notice n° :
FRBNF43832630
(notice reprise d'un réservoir extérieur)