Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : électronique
Titre(s) : Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference [Texte électronique] / edited by Jon M. Hawes
Publication : Cham : Springer International Publishing, 2015
Description matérielle : 1 ressource dématérialisée
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Note(s) : This volume includes the full proceedings from the 1989 Academy of Marketing Science
(AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality
research in the fields of marketing theory and practice in areas such as consumer
behaviour, marketing management, marketing education, and international marketing,
among others. Founded in 1971, the Academy of Marketing Science is an international
organization dedicated to promoting timely explorations of phenomena related to the
science of marketing in theory, research, and practice. Among its services to members
and the community at large, the Academy offers conferences, congresses and symposia
that attract delegates from around the world. Presentations from these events are
published in this Proceedings series, which offers a comprehensive archive of volumes
reflecting the evolution of the field. Volumes deliver cutting-edge research and insights,
complimenting the Academy's flagship journals, the Journal of the Academy of Marketing
Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners
across a wide range of subject areas in marketing science
Autre(s) auteur(s) : Hawes, Jon M.. Fonction indéterminée
Sujet(s) : Économie politique
Indice(s) Dewey :
658.8 (23e éd.) = Gestion du marketing
Identifiants, prix et caractéristiques : ISBN 9783319170558
Identifiant de la notice : ark:/12148/cb446792932
Notice n° :
FRBNF44679293
(notice reprise d'un réservoir extérieur)
