Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : électronique
Titre(s) : The 1980's [Texte électronique] : A Decade of Marketing Challenges : Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference / edited by Venkatakrishna V. Bellur
Publication : Cham : Springer International Publishing, 2015
Description matérielle : 1 ressource dématérialisée
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Note(s) : This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS)
Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade
of Marketing Challenges. It provides a variety of quality research in the fi elds
of marketing theory and practice in areas such as consumer behavior, marketing management,
marketing education, industrial marketing, and international marketing, among others.
Founded in 1971, the Academy of Marketing Science is an international organization
dedicated to promoting timely explorations of phenomena related to the science of
marketing in theory, research, and practice. Among its services to members and the
community at large, the Academy off ers conferences, congresses and symposia that
attract delegates from around the world. Presentations from these events are published
in this Proceedings series, which offers a comprehensive archive of volumes refl ecting
the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting
the Academy's fl agship journals, Journal of the Academy of Marketing Science (JAMS)
and AMS Review. Volumes are edited by leading scholars and practitioners across a
wide range of subject areas in marketing science
Autre(s) auteur(s) : Bellur, Venkatakrishna V.. Fonction indéterminée
Sujet(s) : Économie politique
Indice(s) Dewey :
658.8 (23e éd.) = Gestion du marketing
Identifiants, prix et caractéristiques : ISBN 9783319169767
Identifiant de la notice : ark:/12148/cb44679271r
Notice n° :
FRBNF44679271
(notice reprise d'un réservoir extérieur)
