Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : électronique
Auteur(s) : Phillips, Ronnie J.
Titre(s) : Rock and Roll Fantasy? [Texte électronique] : the Reality of Going from Garage Band to Superstardom / by Ronnie J. Phillips
Publication : New York, NY : Springer, 2013
Description matérielle : 1 online resource (Online-Ressource (XXIII, 124 p. 19 illus., 13 illus. in color,
digital).)
Collection : SpringerBriefs in Business ; 35
Note(s) : We are in an era where developments in both technology and musical stylehave coalesced
to produce the greatest period of change in the music industry since the inventionof
recorded sound. Globalization, the Internet, and digital technology are now opening
up possibilities for more artists to be innovative and financially successful. But
new music requires new ways of doing business. For more artists to be better off requires
new business models to replace those that dominated the 20th century. Integrating
insights from economics, management, and intellectual property law, the author explores
the dynamics of entrepreneurship and innovation in the music industry, and offers
such provocative assessments as these:· The Beatles might never have broken up if
they had the kind of two-tier contracts - as band members and as solo artists - that
are common in the music industry today.· Buddy Holly would likely have avoided his
tragic death in a plane crash at age 22 if his 1959 tour had been sponsored by a company
like Coca Cola because today's corporatized tours are vastly better financed and organized
than the haphazard efforts of the 1950s. · The economic value of albums by the likes
of Elvis and Michael Jackson has risen significantly since their deaths - the ironic
byproduct of the way their behavior tarnished their own brands while they were alive.·
Diana Ross might never have quit The Supremes if she had known that one-third of the
artists in the 1960s who quit the group had charting careers of only one year.· Thomas
Edison's invention of the phonograph led to the modern record industry, but he is
really the godfather of computer programs like Garageband which have created home
recording studios. The collapse of the Soviet Union threatened the sound of rock and
roll but an American entrepreneur saved the day
Sujet(s) : Économie politique
Entrepreneuriat
Indice(s) Dewey :
658.421 (23e éd.) = Entrepreneurs (gestion au niveau des cadres)
Identifiants, prix et caractéristiques : ISBN 9781461459002
Identifiant de la notice : ark:/12148/cb446654865
Notice n° :
FRBNF44665486
(notice reprise d'un réservoir extérieur)
