Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : électronique
Auteur(s) : Siroker, Dan
Titre(s) : A/B testing [Texte électronique] : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen
Publication : Hoboken : Wiley, 2013
Description matérielle : 1 online resource
Note(s) : Includes index. - Includes bibliographical references and index. - Print version record and CIP data provided by publisher.
BA guide to delivering a better user experience through A/B testing/b iA/B Testing/i
outlines a simple way to test several different versions of a web page with live traffic,
and then measure the effect each version has on visitors. Using A/B testing you can
determine the most effective way to increase conversion rate'the rate at which visitors
convert into customers. The average conversion rate across the web is only 2%. That
means 98% of visitors to most websites don't end up converting. Using A/B testing,
companies can improve the effectiveness of their marketing and user experience and
in doing so can sometimes double or triple their conversion rates. In the past, marketing
teams were dependent on IT and engineering to implement A/B tests, and that proved
to be a costly bottleneck. Today, the market for A/B testing is growing very fast,
in no small part due to this transition from IT to marketing. ulliOffers best practices
and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customers/liliDetails
a roadmap for how to use A/B testing to personalize your customer's web experience
and a practical guide to start A/B testing today/liliAuthors Dan Siroker and Pete
Koomen are cofounders of Optimizely.com, an user-friendly testing system that more
than 2,000 organizations use /li/ul Marketers and web professionals will become obsolete
if they don't embrace a data-driven approach to decision making. This book shows you
how, no matter your technical expertise
Autre(s) auteur(s) : Koomen, Pete (1982-....). Fonction indéterminée
Sujet(s) : Efficacité de l'organisation
Multimédias -- Société
Recherche
Identifiants, prix et caractéristiques : ISBN 9781119176459
Identifiant de la notice : ark:/12148/cb44656313q
Notice n° :
FRBNF44656313
(notice reprise d'un réservoir extérieur)
Table des matières : How A/B testing helped win the White House ; twice ; What to test ; Refine, explore,
and refine ; Less is more : reduce choices ; Conclusion ; Acknowledgements.