Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation
Auteur(s) : Kurschus, Stephanie
Titre(s) : European Book Cultures [Texte imprimé] : Diversity as a Challenge / by Stephanie Kurschus
Publication : Wiesbaden : Springer Fachmedien Wiesbaden : Springer VS, 2015
Description matérielle : 1 vol. (383 p.) ; 21 cm
Comprend : Book Cultures ; Approaching an Elusive Concept ; A Concept of "Book Culture" ;
European Book Culture ? Framework, Indicators and a Typology ; Promoting Book Culture
? Measures and Efficiency ; A New Book Culture in the Digital Age? ; List of Literature.
Note(s) : Stephanie Kurschus analyses the idea of a common "European" book culture that integrates
the book market as an essential aspect and employs book promotion as balancing instrument.
Characteristics of book culture are identified; the resultant concept of book culture
provides an overview of the values and myths ascribed to the book. Furthermore, applied
book promotion measures are analyzed for their effectiveness and best practice models.
Since, in a context determined by culture and market, preservation and innovation,
book promotion fulfills two functions: it is to protect the unique national characteristics
of book culture as well as to support its continuous development. To adapt and to
advance within a changing environment is critical to the survival of book culture
in the digital reality. Contents: A concept of book culture European book cultures
Measures for promoting book culture Target Groups Teachers and students in the field
of book science Practitioners promoting literary and reading skills, practitioners
in all fields of education and in the media sciences The Author Dr. Stephanie Kurschus
is currently working as a consultant in Frankfurt
Sujet(s) : Sciences sociales
Médias et culture
Indice(s) Dewey :
302.23 (23e éd.) = Médias (modes de communication)
Identifiants, prix et caractéristiques : ISBN 9783658080600. - ISBN 3658080604. - ISBN 9783658080594 (print). - ISBN 3658080590
(print)
Identifiant de la notice : ark:/12148/cb44357209x
Notice n° :
FRBNF44357209
(notice reprise d'un réservoir extérieur)
