Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté. Image fixe : sans médiation
Auteur(s) : Jowett, Garth S. (1940-....)
O'Donnell, Victoria
Titre(s) : Propaganda & persuasion [Texte imprimé] / Garth S. Jowett,... Victoria O'Donnell,...
Édition : 5th ed
Publication : Thousand Oaks, Calif. : SAGE, c2012
Description matérielle : xxx, 432 p. : ill. ; 23 cm
Comprend : What is propaganda, and how does it differ from persuasion? ; Propaganda though the
ages ; Propaganda institutionalized ; Propaganda and persuasion examined ; Propaganda
and psychological warfare ; How to analyze propaganda ; Propaganda in action : four
case studies ; How propaganda works in modern society.
Note(s) : Rev. ed. of: Propaganda and persuasion / Garth S. Jowett and Victoria O'Donnell. 4th
ed. 2006. - Includes bibliographical references (p. 369-394) and indexes
"Propaganda and Persuasion, Fifth Edition, has been significantly revised to reflect
the growing use of global propaganda and the Internet. It is the only book of its
kind to cover a comprehensive history of propaganda and offer insightful definitions
and methods to analyze it. Building on the excellence of the four previous editions,
authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and logical understanding
of persuasion and propaganda, including communication history, rhetorical background,
cultural studies, and collective memory. The guidelines for analysis are thorough
and adaptable for the study of all types of propaganda." -- Provided by publisher
Sujet(s) : Propagande
Persuasion (psychologie)
Indice(s) Dewey :
303.375 (23e éd.) = Propagande
Identifiants, prix et caractéristiques : ISBN 9781412977821 (pbk.). - ISBN 1412977827 (pbk.)
Identifiant de la notice : ark:/12148/cb425111339
Notice n° :
FRBNF42511133
(notice reprise d'un réservoir extérieur)
