Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation
Auteur(s) : Fritsche, Maria (1969-....)
Titre(s) : The American Marshall Plan film campaign and the Europeans [Texte imprimé] : a captivated audience?. Maria Fritsche
Publication : London : Bloomsbury Academic, 2018
Description matérielle : xv, 337 Seiten : Illustrationen ; 24 cm
Note(s) : Bibliogr. p. 310-327
"The US government launched the European Recovery Programme, otherwise known as the
'Marshall Plan', in order to save war-torn Europe from collapse in 1948. Yet while
much is known about the economic side of the Marshall Plan, the extensive film campaign
that accompanied it has been largely overlooked until now. The American Marshall Plan
Film Campaign and the Europeans is the first book to explore the use of the Marshall
Plan films and, importantly, their distribution and reception across Europe. The study
examines every available film - the 170 that remain from the 200 estimated to have
been made - and looks at how they were designed to instil hope, argue the case for
economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist
system. The book goes on to reason that the films served as a powerful weapon in the
cultural Cold War, but that the European audiences were by no means passive victims
of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the
context of countries across Western, Northern and Southern Europe, covering the majority
of the 17 European countries that participated in the Plan in the process. The book
incorporates 70 images and utilises a vast number of archival sources to explore the
strategies the US adopted to sway the minds of the Europeans, the problems they encountered
in the process and, not least, the varied responses of the European audiences."--Page
4 of cover
Sujet(s) : Plan Marshall (1948-1952) -- Au cinéma
Cinéma américain -- Europe -- 1945-1970
Films de propagande -- Europe -- 1945-1970
Propagande américaine -- Europe -- 1945-1970
Identifiants, prix et caractéristiques : ISBN 9781350009332. - ISBN 1350009334
Identifiant de la notice : ark:/12148/cb454551549
Notice n° :
FRBNF45455154
(notice reprise d'un réservoir extérieur)
