Notice bibliographique

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Type(s) de contenu et mode(s) de consultation : Texte : sans médiation

Auteur(s) : Fritsche, Maria (1969-....)  Voir les notices liées en tant qu'auteur

Titre(s) : The American Marshall Plan film campaign and the Europeans [Texte imprimé] : a captivated audience?. Maria Fritsche

Publication : London : Bloomsbury Academic, 2018

Description matérielle : xv, 337 Seiten : Illustrationen ; 24 cm

Note(s) : Bibliogr. p. 310-327
"The US government launched the European Recovery Programme, otherwise known as the 'Marshall Plan', in order to save war-torn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film - the 170 that remain from the 200 estimated to have been made - and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences."--Page 4 of cover


Sujet(s) : Plan Marshall (1948-1952) -- Au cinéma  Voir les notices liées en tant que sujet
Cinéma américain -- Europe -- 1945-1970  Voir les notices liées en tant que sujet
Films de propagande -- Europe -- 1945-1970  Voir les notices liées en tant que sujet
Propagande américaine -- Europe -- 1945-1970  Voir les notices liées en tant que sujet


Numéros : ISBN 9781350009332. - ISBN 1350009334

Notice n° :  FRBNF45455154 (notice reprise d'un réservoir extérieur)



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