Notice bibliographique

Notice

000 cam 22 450

001 FRBNF470824700000001

003 http://catalogue.bnf.fr/ark:/12148/cb47082470v

010 .. $a 9780745639826

010 .. $a 0745639828

010 .. $a 9780745639833

010 .. $a 0745639836

035 .. $a OCoLC827267058

100 .. $a 20230104d2013 m y0engy50 ba

101 0. $a eng

102 .. $a GB

105 .. $a ||||z 00|y|

106 .. $a r

181 .0 $6 01 $a i $b xxxe

181 .. $6 02 $c txt $2 rdacontent

182 .0 $6 01 $a n

182 .. $6 02 $c n $2 rdamedia

200 1. $a Promotional cultures $b Texte imprimé $e the rise and spread of advertising, public relations, marketing and branding $f Aeron Davis

214 .0 $a Cambridge, UK $c Polity

214 .4 $d C 2013

215 .. $a xi, 247 pages $c couv. ill. en coul. $d 24 cm

300 .. $a Includes bibliographical references (pages 203-236) and index

312 .. $a Autre forme de titre : Rise and spread of advertising, public relations, marketing and branding

330 .. $a In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us

517 1. $a Rise and spread of advertising, public relations, marketing and branding

606 .. $3 12128575 $a Communication et culture $2 rameau

606 .. $3 13318427 $a Publicité $3 16175138 $x Société $2 rameau

606 .. $3 13319060 $a Relations publiques $2 rameau

606 .. $3 11950810 $a Marketing $3 16175138 $x Société $2 rameau

608 .. $3 11959624 $a Études de cas $2 rameau

676 .. $a 302.2 $v 23

700 .| $3 17707366 $a Davis $b Aeron $4 070

801 .3 $a US $b OCoLC $c 20230104 $h 827267058 $2 marc21

801 .0 $b UKMGB $g rda

930 .. $5 FR-751131008:47082470001001 $a 070 DAVI p $b 759999999 $c Tolbiac - Haut de Jardin - Droit, économie, politique - Salle B - Libre accès $d N