Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation

Auteur(s) : Gidney, Catherine (1969-....). Auteur du texte  Voir les notices liées en tant qu'auteur

Titre(s) : Captive audience [Texte imprimé] : how corporations invaded our schools / Catherine Gidney

Publication : Toronto : Between the Lines, 2019

Description matérielle : 1 vol. (220 p.) : ill. ; 23 cm

Note(s) : Notes bibliogr. Index"White Spot, a popular BC restaurant chain solicits hamburger concepts from third and fourth grade students and one of their ideas becomes a feature on the kids' menu. Home Depot donates playground equipment to an elementary school, and the ribbon-cutting ceremony culminates in a community swathed in corporate swag, temporary tattoos, and a new "Home Depot song" written by a teacher and sung by the children. Kindergarten students return home with a school district-prescribed dental hygiene flyer featuring a maze leading to a tube of Crest toothpaste. Schools receive five cents for each flyer handed to a student. While commercialism has existed in our schools for over a century, the corporate invasion of our schools reached unprecedented heights in the1990s and 2000s after two decades of federal funding cuts and an increasing tendency to apply business models to the education system. Constant cutbacks have left school trustees, administrators, teachers, and parents with difficult decisions about how to finance programs and support students. Meanwhile, studies on the impact of advertising and consumer culture on children make clear that the effects are harmful both to the individual child and the broader culture. Captive Audience explores this compelling history of branding the classroom in Canada."

Sujet(s) : Enseignement primaire -- Aspect économique -- Canada  Voir les notices liées en tant que sujet Publicité et enfants -- Canada  Voir les notices liées en tant que sujet Industrie et éducation -- Canada  Voir les notices liées en tant que sujet Parrainage publicitaire -- Canada  Voir les notices liées en tant que sujet

Indice(s) Dewey :  372.972 971 (23e éd.) = Enseignement primaire - Canada  Voir les notices liées en tant que sujet

Identifiants, prix et caractéristiques : ISBN 978-1-77113-426-2 (br.). - ISBN 1771134267

Identifiant de la notice  : ark:/12148/cb46910889v

Notice n° :  FRBNF46910889 (notice reprise d'un réservoir extérieur)

Table des matières : The "discriminating and alert teacher"?: the early history of in-school commercialism ; "Education is too important to be left to the educators": the rise of school-business partnerships ; Tapping the educational market: computers in classrooms ; "It's so pervasive, it's like Kleenex": schools, the last frontier of advertising ; Youth News Network or "you're nuts to say no": the struggle over classroom commercialism ; Building brand loyalty: vending machines, fast food outlets, and junk food ; "All we're trying to do is help youngsters": the politics of raising funds