Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation
Auteur(s) : Silva, Andie (1984-....)
Titre(s) : The brand of print [Texte imprimé] : marketing paratexts in the early English book trade / by Andie Silva
Publication : Leiden ; Boston (Mass.) : Brill, copyright 2020
Description matérielle : 1 vol. (VI-250 p.) : ill. ; 25 cm
Collection : The handpress world ; volume 58
Lien à la collection : Library of the written word (Print)
The handpress world
Note(s) : Bibliogr. p. 211-240. Index
"The Brand of Print offers a comprehensive analysis of the ways printers, publishers,
stationers, and booksellers designed paratexts to market printed books as cultural
commodities. This study traces envoys to the reader, visual design in title pages
and tables of contents, and patron dedications, illustrating how the agents of print
branded their markets by crafting relationships with readers and articulating the
value of their labor in an increasingly competitive trade. Applying terms from contemporary
marketing theory to the study of early modern paratexts, Andie Silva encourages a
consideration of how print agents' labor and agency, made visible through paratextual
design, continues to influence how we read, study, and digitize early modern texts"
Collection principale : Library of the written word, ISSN 1874-4834. Numérotation
dans la collection principale : volume 76
Sujet(s) : Paratexte -- Angleterre (GB) -- 1500-1800
Édition -- Angleterre (GB) -- 1500-1800
Livres -- Mise en page -- Angleterre (GB) -- 1500-1800
Indice(s) Dewey :
381.450 020941 (23e éd.) = Livre (commerce) - Îles Britanniques
Identifiants, prix et caractéristiques : ISBN 978-90-04-41023-7 (rel.)
Identifiant de la notice : ark:/12148/cb46560030b
Notice n° :
FRBNF46560030
(notice reprise d'un réservoir extérieur)
