Notice bibliographique

Notice

000 cam 22 3 450

001 FRBNF46560030000000X

003 http://catalogue.bnf.fr/ark:/12148/cb46560030b

010 .. $a 978-90-04-41023-7 $b rel.

035 .. $a OCoLC1104060644

100 .. $a 20231129d2020 m y0engy50 ba

101 0. $a eng

102 .. $a NL

105 .. $a a z 00|y|

106 .. $a r

181 .0 $6 01 $a i $b xxxe

181 .. $6 02 $c txt $2 rdacontent

182 .0 $6 01 $a n

182 .. $6 02 $c n $2 rdamedia

200 1. $a The brand of print $b Texte imprimé $e marketing paratexts in the early English book trade $f by Andie Silva

214 .0 $a Leiden $a Boston (Mass.) $c Brill

214 .4 $d C 2020

215 .. $a 1 vol. (VI-250 p.) $c ill. $d 25 cm

225 |. $a The handpress world $v volume 58

300 .. $a Bibliogr. p. 211-240. Index

308 .. $a Collection principale : Library of the written word, ISSN 1874-4834. Numérotation dans la collection principale : volume 76

330 .. $a "The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts"

410 .0 $0 41454601 $t Library of the written word (Print) $x 1874-4834 $v 76

410 .0 $0 41197398 $t The handpress world $x 2405-5174 $v 58