Notice bibliographique
- Notice
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035 .. $a OCoLC1099692944
100 .. $a 20200804d2019 m y0engy50 ba
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200 1. $a Transgenerational media industries $b Texte imprimé $e adults, children, and the reproduction of culture $f Derek Johnson
214 .0 $a Ann Arbor $c University of Michigan Press $d 2019
215 .. $a 1 vol. (ix, 250 pages) $c color illustrations $d 24 cm
300 .. $a Includes bibliographical references (pages 211-237) and index
330 .. $a Within corporate media industries, adults produce children's entertainment. Yet children,
presumed to exist outside the professional adult world, make their own contributions
to it--creating and posting unboxing videos, for example, that provide content for
toy marketers. Many adults, meanwhile, avidly consume entertainment products nominally
meant for children. Media industries reincorporate this market-disrupting participation
into their strategies, even turning to adult consumers to pass fandom to the next
generation. Derek Johnson presents an innovative perspective that looks beyond the
simple category of "kids' media" to consider how entertainment industry strategies
invite producers and consumers alike to cross boundaries between adulthood and childhood,
professional and amateur, new media and old. Revealing the social norms, reproductive
ideals, and labor hierarchies on which such transformations depend, he identifies
the lines of authority and power around which legacy media institutions like television,
comics, and toys imagine their futures in a digital age. Johnson proposes that it
is not strategies of media production, but of media reproduction, that are most essential
in this context. To understand these critical intersections, he investigates transgenerational
industry practice in television co-viewing, recruitment of adult comic readers as
youth outreach ambassadors, media professionals' identification with childhood, the
branded management of adult fans of LEGO, and the labor of child YouTube video creators.
These dynamic relationships may appear to disrupt generational and industry boundaries
alike. However, by considering who media industries empower when generating the future
in these reproductive terms and who they leave out, Johnson ultimately demonstrates
how their strategies reinforce existing power structures. This book makes vital contributions
to media studies in its fresh approach to the intersections of adulthood and childhood,
its attention to the relationship between legacy and digital media industries, and
its advancement of dialogue between media production and consumption researchers.
It will interest scholars in media industry studies and across media studies more
broadly, with particular appeal to those concerned about the current and future reach
of media industries into our lives
608 .. $a Ouvrages de référence $2 CNLJ $k Avis critique donné par le Centre national de la littérature pour la jeunesse
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