Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation

Auteur(s) : Draper, Nora A.. Auteur du texte  Voir les notices liées en tant qu'auteur

Titre(s) : The identity trade [Texte imprimé] : selling privacy and reputation online / Nora A. Draper

Publication : New York : New York University Press, copyright 2019

Description matérielle : 1 vol. (vii-273 p.) ; 24 cm

Collection : Critical cultural communication

Lien à la collection : Critical cultural communication  Voir toutes les notices liées

Note(s) : Bibliogr. p. 227-260. Index
The successes and failures of an industry that claims to protect and promote our online identities What does privacy mean in the digital era? As technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer. Our every web view, click, and online purchase can be sold to anyone to store and use as they wish. At the same time, our online reputation has become an important part of our identity-a form of cultural currency. The Identity Trade examines the relationship between online visibility and privacy, and the politics of identity and self-presentation in the digital age. In doing so, Nora Draper looks at the revealing two-decade history of efforts by the consumer privacy industry to give individuals control over their digital image through the sale of privacy protection and reputation management as a service. Through in-depth interviews with industry experts, as well as analysis of media coverage, promotional materials, and government policies, Draper examines how companies have turned the protection and promotion of digital information into a business. Along the way, she also provides insight into how these companies have responded to and shaped the ways we think about image and reputation in the digital age. Tracking the successes and failures of companies claiming to control our digital ephemera, Draper takes us inside an industry that has commodified strategies of information control. This book is a discerning overview of the debate around who controls our data, who buys and sells it, and the consequences of treating privacy as a consumer good

Sujet(s) : Internet -- Société -- États-Unis  Voir les notices liées en tant que sujet
Protection de l'information (informatique) -- États-Unis  Voir les notices liées en tant que sujet
Informatique et liberté -- États-Unis  Voir les notices liées en tant que sujet

Indice(s) Dewey :  381.142 (23e éd.) = Commerce électronique  Voir les notices liées en tant que sujet

Identifiants, prix et caractéristiques : ISBN 9781479895656. - ISBN 1479895652

Identifiant de la notice  : ark:/12148/cb45778538t

Notice n° :  FRBNF45778538 (notice reprise d'un réservoir extérieur)

Table des matières : Introduction: framing the consumer privacy industry ; Part I. Selling privacy to the mass ; The consumer privacy space: building an industry ; Digital privacy goes mainstream: selling an anonymous web ; Opt out for privacy, opt in for value: the introduction of the infomediary ; Part II. Privacy goes public ; Reputation defenders: selling privacy in public ; Reputation promoters: building identity capital online ; The big power of small data: a revolution in privacy ; Conclusion: optimism or amnesia? Looking forward, looking backward.