Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation
Auteur(s) : Smith, Martyn David
Titre(s) : Mass media, consumerism and national identity in postwar Japan [Texte imprimé] / Martyn David Smith
Publication : London : Bloomsbury, copyright 2018
Description matérielle : 1 vol. (VI-165 p.) ; 25 cm
Collection : SOAS studies in modern and contemporary Japan
Lien à la collection : SOAS studies in modern and contemporary Japan
Note(s) : Bibliogr. p. [149]-162. Index
Mass Media, Consumerism and National Identity in Postwar Japan addresses Japan's evolving
nationalism and national identity in relation to its newly rising consumerism during
the two decades from 1952 to 1972, through a study of the transformation of the print
media and the market for weekly and monthly magazines. Martyn Smith argues that the
transformation of the print media in the 1950s and 1960s expanded the possibilities
for social, individual and national identities in Japan. From the late 1950s, the
growth in the market for weekly magazines was fueled by the huge potential for advertising
revenue, the rapid development of the Japanese economy, and the necessity for the
growth of a consumer society. This resulted in the merging of national identity with
individual subjectivity - which this book describes as 'national subjectivity' - as
the Japanese media promoted individual consumption to aid the recovery of the Japanese
nation as a whole. Examining housewife magazines such as Fujin Koron, Fujin no Tomo
and Fujin Gaho, as well as news magazines such as Mainichi Graph and Asahi Graph,
and publications aimed at young people - Shukan Heibon and Heibon Punch - Smith shows
how the relationship of nationalism to everyday life is best understood by taking
into account the changing nature of consumption in the period. By presenting an alternative
to the traditional 'top-down' narrative of state-driven economic nationalism, this
book therefore makes a unique contribution to the study of postwar Japanese history
and Japanese nationalism.
Sujet(s) : Journalisme -- Société -- Japon -- 1945-1970
Consommation -- Japon -- 1945-1970
Caractère national japonais -- 1945-1970
Conditions économiques -- Japon -- 1945-1989
Conditions sociales -- Japon -- 1945-1989
Indice(s) Dewey :
952.04 (23e éd.) = Histoire - Japon - 1945-1999
Identifiants, prix et caractéristiques : ISBN 9781350030787. - ISBN 1350030783. - ISBN 9781350030770 (erroné). - ISBN 9781350030794
(erroné) (rel.)
Identifiant de la notice : ark:/12148/cb45604211c
Notice n° :
FRBNF45604211
(notice reprise d'un réservoir extérieur)
Table des matières : Dismantling the nation ; Consumption as a national goal ; Chapterisation ; Consuming
the Cold War ; Distributing the fruits of productivity ; The media ; Something
old something new ; The divided nation ; Food power and everyday life ; A free
people ; Bitter rice ; Peace, prosperity and the 1964 Tokyo Olympics ; The day
Japan was coldest ; Soft money in the Silver Sixties ; Making Japanese into world
people ; Danger within and without ; Peace and prosperity ; National symbols ;
Vietnam to variety ; Race war Okinawa is cheap.
