Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : électronique
Auteur(s) : Rubin, James R. (1968-....)
Caremichael, Barie
Titre(s) : Reset [Texte électronique] : business and society in the new social landscape / James Rubin and Barie Carmichael
Publication : New York : Columbia University press, copyright 2018
Description matérielle : 1 online resource (xviii-254 p.)
Comprend : Introduction ; The business trust/expectations gap ; Closing the gap in the new social
landscape ; Inherent negatives : managing risk and reputation ; Corporate character
; The new corporate branding ; Reputation lost and found ; Resetting the sweet spot
; Index.
Note(s) : Bibliogr. p. 213-235. Index
As consumers, our access to--and appetite for--information about what and how we buy
continues to grow. Powered by social media, increasingly we look at the companies
behind the products and are disappointed when their actions do not meet our expectations.
With engaged citizens acting as 24/7 auditors of corporate behavior, one formerly
trusted company after another has had their business disrupted with astonishing velocity
in the wake of what, in the past, might have been written off as a bad media cycle.
Gone are the days when a company could hide behind "socially responsible" branding
or when marketing controlled the corporate narrative. That control has shifted to
engaged stakeholders in the new social landscape, requiring a more radical change
to company practices. James Rubin and Barie Carmichael provide a strategic roadmap
for businesses to navigate the new era, rebuild trust, and find their voice. Reset
traces the global decline of trust in business at the same time that the public's
expectations for business's role in society is increasing. Today, businesses must
bridge this widening gap at a time when online stakeholders are committed to holding
business accountable for its behavior, with unprecedented internal and external scrutiny.
This requires strategic solutions anchored in a critical outside-in understanding
of the stakeholder footprint of the business model. Reset offers case studies of reputations
lost and found, suggesting fundamental strategies to mitigate risk and build the corporate
brand. In this new era of instant transparency, corporate behavior has become the
proof of corporate character for recruiting and retaining both customers and the next
generation of talent. Offering essential advice for managing brand, reputation, and
risk, this book is a guide to navigating the pitfalls and taking advantage of the
opportunities of the reset
Sujet(s) : Changement organisationnel
Industrie -- Société
Indice(s) Dewey :
658.406 2 (23e éd.) = Gestion du changement - Changement imputable à des facteurs externes
Identifiants, prix et caractéristiques : ISBN 9780231545907. - ISBN 0231545908. - ISBN 9780231178242. - ISBN 0231178247 (erroné)
Identifiant de la notice : ark:/12148/cb45557555d
Notice n° :
FRBNF45557555
(notice reprise d'un réservoir extérieur)
