Notice bibliographique
- Notice
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010 .. $a 9780231180566
010 .. $a 023118056X $z 9780231542784 $z 023154278X
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181 .. $6 02 $c txt $2 rdacontent
182 .0 $6 01 $a b
182 .. $6 02 $c c $2 rdamedia
200 1. $a Shapeholders $b Texte électronique $e business success in the age of activism $f Mark R. Kennedy
214 .0 $a New York : $c Columbia University press
214 .4 $d C 2017
215 .. $a 1 online resource (xx-281 p.) $c illustrations
225 |. $a Columbia Business School publishing
300 .. $a Bibliogr. p. 243-268. Index
327 1. $a Comprend : Introduction : From the heart of a businessman ; Who are the shapeholders?
; Shapeholders ; Social activists ; The media ; Politicians ; Regulators ; Seven steps
to shapeholder success ; Align with a purpose ; Anticipate ; Assess ; Avert ; Acquiesce
; Advance common interests ; Assemble to win ; Pope Francis, a CEO worth emulating.
330 .. $a "Today, all it takes is one organizational misstep to sink a company's reputation.
Social media can be a strict ethical enforcer, with the power to convince thousands
to boycott products and services. Executives are stuck on appeasing stakeholders,
shareholders, employees, and consumers, but they ignore shapeholders, regulators,
the media, and social and political activists who have no stake in a company but will
work hard to curb what they see as bad business practices. And they do so at their
own peril. Many international, multi-billion-dollar corporations fail to anticipate
activism, and they flounder on first contact. Kennedy zeroes in on the different languages
that shapeholders and companies speak and their contrasting metrics for what constitutes
acceptable business practice. Executives, he argues, must be visionaries who find
profitable, and probable, collaborations to diffuse political tensions. Kennedy's
decision matrix helps corporations align their business practices with shapeholder
interests, anticipate their demands, and assess changing moral standards so that together
they can plan a profitable route forward"--Inside jacket
410 .0 $0 45673888 $t Columbia business school publishing $v 2017
676 .. $a 658.408 $v 23
801 .3 $a US $b OCoLC $c 20190226 $h 965805757 $2 marc21
801 .0 $b DLC $g rda
930 .. $5 FR-759999999:45553348001001 $a ACQNUM-110643 $b 759999999 $c Document numérisé $d N
