Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation
Auteur(s) : Centola, Damon. Auteur du texte
Titre(s) : How behavior spreads [Texte imprimé] : the science of complex contagions / Damon Centola
Publication : Princeton (N.J.) : Princeton university press, copyright 2018
Description matérielle : 1 vol. (X-296 p.) : ill. ; 25 cm
Collection : Princeton analytical sociology series
Lien à la collection : Princeton analytical sociology series
Note(s) : Notes bibliogr. p. 225-260. Bibliogr. p. 261-289. Index
"A new, counterintuitive theory for how social networks influence the spread of behavior.New
social movements, technologies, and public-health initiatives often struggle to take
off, yet many diseases disperse rapidly without issue. Can the lessons learned from
the viral diffusion of diseases be used to improve the spread of beneficial behaviors
and innovations? In How Behavior Spreads, Damon Centola presents over a decade of
original research examining how changes in societal behavior--in voting, health, technology,
and finance--occur and the ways social networks can be used to influence how they
propagate. Centola's startling findings show that the same conditions accelerating
the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. While
it is commonly believed that "weak ties"--long-distance connections linking acquaintances--lead
to the quicker spread of behaviors, in fact the exact opposite holds true. Centola
demonstrates how the most well-known, intuitive ideas about social networks have caused
past diffusion efforts to fail, and how such efforts might succeed in the future.
Pioneering the use of Web-based methods to understand how changes in people's social
networks alter their behaviors, Centola illustrates the ways in which these insights
can be applied to solve countless problems of organizational change, cultural evolution,
and social innovation. His findings offer important lessons for public health workers,
entrepreneurs, and activists looking to harness networks for social change.Practical
and informative, How Behavior Spreads is a must-read for anyone interested in how
the theory of social networks can transform our world." ; New social movements, technologies,
and public-health initiatives often struggle to take off, yet many diseases disperse
rapidly without issue. Can the lessons learned from the viral diffusion of diseases
be used to improve the spread of beneficial behaviors and innovations? In How Behavior
Spreads, Damon Centola presents over a decade of original research examining how changes
in societal behavior--in voting, health, technology, and finance-occur and the ways
social networks can be used to influence how they propagate. Centola's startling findings
show that the same conditions accelerating the viral expansion of an epidemic unexpectedly
inhibit the spread of behaviors. While it is commonly believed that "weak ties"-long-distance
connections linking acquaintances-lead to the quicker spread of behaviors, in fact
the exact opposite holds true. Centola demonstrates how the most well-known, intuitive
ideas about social networks have caused past diffusion efforts to fail, and how such
efforts might succeed in the future. Pioneering the use of Web-based methods to understand
how changes in people's social networks alter their behaviors, Centola illustrates
the ways in which these insights can be applied to solve countless problems of organizational
change, cultural evolution, and social innovation. His findings offer important lessons
for public health workers, entrepreneurs, and activists looking to harness networks
for social change. Practical and informative, How Behavior Spreads is a must-read
for anyone interested in how the theory of social networks can transform our world
Sujet(s) : Comportement humain -- Psychologie
Changement social -- 1990-2020
Internet -- Psychologie
Internet -- Société
Identifiants, prix et caractéristiques : ISBN 9780691175317 (rel.). - ISBN 0691175314
Identifiant de la notice : ark:/12148/cb455189192
Notice n° :
FRBNF45518919
(notice reprise d'un réservoir extérieur)
Table des matières : Cover; Title; Copyright; Dedication; Contents; Preface; Chapter 1. Introduction; PART
I. THEORY; Chapter 2. Understanding Diffusion; Chapter 3. The Theory of Complex Contagions;
Chapter 4. A Social Experiment on the Internet; PART II. APPLICATIONS; Introduction
to Part II; Chapter 5. Complex Contagions in Other Contexts; Chapter 6. Diffusing
Innovations That Face Opposition; Chapter 7. Diffusing Change in Organizations; PART
III. SOCIAL DESIGN; Introduction to Part III; Chapter 8. Designing Social Networks
for Diffusion; Chapter 9. Creating Social Contexts for Behavior Change
PART IV. CONCLUSIONSChapter 10. Conclusion; Epilogue: Experimental Sociology; Appendix
A: The Ethics of Social Design; Appendix B: Methods of Computational Social Science;
Appendix C: Technical Appendix for Models; Acknowledgments; Notes; References; Index