Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation
Titre(s) : Marketing and outreach for the academic library [Texte imprimé] : new approaches and initiatives / edited by Bradford Lee Eden
Publication : Lanham, Md. : Rowman & Littlefield, [2016]
Description matérielle : xi, 153 pages : illustrations, maps ; 23 cm
Collection : Creating the 21st-century academic library ; 7
Lien à la collection : Creating the 21st-century academic library
Comprend : Making social media worth it : planning and implementation for a small institution
/Kaela Casey and Laura Worden ; Library spaces : inspiration and collaboration /Susan
Van Alstyne ; Events and extravaganzas at Cunningham Memorial Library /Karen Evans
; Librarians as event coordinators : building partnerships and engagement through
user-centered programs /Joe Clark ; Digital engagement in delivering library services
: a case study from the State Library of New South Wales /Kathryn Barwick and Mylee
Joseph ; From idea to Instagram : how an academic library marketing committee created
a character for the YouTube generation /Joyce Garczynski, Laksamee Putnam and Lisa
Woznicki ; Promoting digital library services through workshops /Tracy C. Bergstrom
and Alexander Papson ; It's the end of the world as we know it, or is it? : looking
beyond the new librarianship paradigm /Rebecca Parker and Dana McKay ; Embedded librarians
: case studies from Loyola University New Orleans /Teri Gallaway, Elizabeth Kelly,
Brian Sullivan and Malia Willey ; Democratizing digital : the Highway 89 Digital Collection
and the promise of inclusive online collaboration /Brad Cole, Clint Pumphrey and Liz
Woolcott
Note(s) : Includes bibliographical references and index
"New approaches and initiatives in marketing the academic library, as well as the
importance of outreach through partnerships and collaborations both internal and external
to the library. Primary topics in this book include implementation of social media
strategies, the use of library spaces for collaboration and inspiration, planning
events and extravaganzas in the library, librarians as event coordinators and user-centered
programming, the delivery of library services through digital engagement, using Instagram
to create a library character for the YouTube generation, using workshops to promote
digital library services, an examination of the new librarianship paradigm, the process
of marketing and constructing a digital collection based on U.S. Highway 89 and the
Intermountain West, and ways librarians at Loyola University, New Orleans, have embedded
their expertise and practice into their university culture."--Cover
Autre(s) auteur(s) : Eden, Bradford Lee (1960-....). Éditeur scientifique
Sujet(s) : Instagram (site web)
Innovations bibliothéconomiques
Bibliothèques de recherche -- Services de référence
Bibliothèques universitaires -- Marketing
Indice(s) Dewey :
025.197 7 (23e éd.) = Bibliothèques d'établissements d'enseignement supérieur - Administration
Identifiants, prix et caractéristiques : ISBN 9781442262539 (br). - ISBN 1442262532. - ISBN 9781442262546. - ISBN 1442262540.
- ISBN 9781442262553 (erroné)
Identifiant de la notice : ark:/12148/cb45055422t
Notice n° :
FRBNF45055422
(notice reprise d'un réservoir extérieur)
