Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : électronique
Titre(s) : Mastering mobile learning [Texte électronique] / editors, Chad Udell, Gary Woodill ; foreword by Tony Bingham
Publication : Hoboken, NJ : John Wiley & Sons, [2014]
Description matérielle : 1 online resource (xvi, 343 pages)
Note(s) : Includes index. - Machine generated contents note: Foreword Tony Bingham Preface Introduction Part
1 Understanding Mobile Learning 1. Enterprise Mobile Learning: A Primer Gary Woodill
and Chad Udell 2. The Seven Shifts in Enterprise Learning Gary Woodill 3. The Disruptive
Nature of Mobile Learning John Feser 4. Why Executives Should Care About Mobile Learning
John Feser 5. mLearning Is Not e-Learning on a Mobile Device John Feser Part 2 Strategic
Thinking About Mobile Learning 6. The Six Ps of Mobile Learning Strategy Chad Udell
7. The Business Case for Mobile Learning John Feser 8. The New "Nomadism" as a Driver
of Mobile Learning Gary Woodill 9. Creating a Mobile Learning Content Strategy Chad
Udell 10. Seven Easy and Inexpensive Ways to Launch Mobile Learning John Feser 11.
Building Brand Advocacy Through Mobile Learning Scott McCormick and Chad Udell 12.
Developing a Mobile Management Strategy Gary Woodill and Scott McCormick 13. Change
Management Strategies for Mobile Learning Scott McCormick Part 3 The Varieties of
Mobile Learning Experiences 14. The Categories of Mobile Learning Content Gary Woodill
and Chad Udell 15. The Unique Affordances of Mobile Learning Gary Woodill 16. Leveraging
Geolocation to Make Your Content More Relevant Chad Udell 17. Incorporating Multi-Touch
and Gestures into Mobile Learning Chad Udell 18. Storing Preferences and Inferring
Intent in Mobile Learning Experiences Chad Udell 19. Using a Mobile Camera as a Powerful
Learning Tool Chad Udell 20. Employing Mobile Device Sensors for Enhanced Learning
Experiences Chad Udell 21. Alternative Reality Games as Mobile Learning John Feser
22. Using Mobile Games for Sales Training and Assessment Chad Udell 23. Voice and
Messaging for Mobile Learning Chad Udell 24. Using Mobile Devices as Research Tools
Gary Woodill 25. Performance Support as a Form of Mobile Learning Gary Woodill 26.
Mobile Learning in "Third Spaces?: The Move to Alternative Workspaces Gary Woodill
27. The Impact of Mobile Learning on Assessment and Evaluation Gary Woodill and Chad
Udell Part 4 Design and Development Processes for Mobile Learning 28. Mysteries, Heuristics,
and Algorithms: Design Thinking for Mobile Learning Gary Woodill 29. Ubiquity and
Mobility as Design Considerations for Mobile Learning Chad Udell 30. Design Considerations
in Converting e-Learning to mLearning Chad Udell 31. The Importance of Curation for
Successful Mobile Experiences Chad Udell and Gary Woodill 32. Selecting Tools for
Mobile Learning Development Chad Udell 33. Instructional Design Patterns in Mobile
Learning Gary Woodill 34. Creating Digital Publications for Mobile Learning Heather
Ford 35. Designing for Multiple Screens in iOS Daniel Pfeiffer 36. Designing for Context
Chad Udell 37. Using Mobile Devices to Leverage Social Media for Learning Gary Woodill
38. Responsive Design for Multiple Screen Formats Chad Udell 39. Design Choices for
Mobile Learning Management Systems Gary Woodill 40. Maps 3.0: The New Route to Learning
With Social Geospatial Data Jim Ferolo 41. Using Push Notifications to Make Mobile
Learning More Useful Chad Udell 42. Improving Performance for Mobile Web and HTML5
Based Apps Daniel Pfeiffer 43. Developing with the Experience API Gary Woodill 44.
Implementing Mobile Learning Metrics Chad Udell Part 5 Managing and Delivering Mobile
Learning Projects 45. Managing a Mobile Learning Project Implementation Gary Woodill
46. Security in a Mobile World Chad Udell 47. Why Training in Mobile Development is
Critical Jim Ferolo 48. Integrating Mobile Learning with Social Media Adam Bockler
49. Budgeting for Social and Mobile Learning Gary Woodill 50. Keeping Up with New
Developments in Mobile Learning Gary Woodill About the Authors About the Contributors
About ASTD Index. - Print version record and CIP data provided by publisher.
"Discover the strategies, tools, and technologies necessary for developing successful
mobile learning programsIn the modern, rapidly-expanding mobile learning environment,
only clear guidelines and state-of-the-art technologies will stand up to the challenges
that lie ahead. With a smart focus that combines a proven process with all-important
strategies and practical applications, Mastering Mobile Learning stands as the most
modern, comprehensive resource on the subject. It also features unique technical content
previously unavailable among the literature of the mobile learning field. This book
will help you turn concept into reality. This book will show you best practices for
obtaining and providing educational, training, and professional development content
on devices like smartphones, tablets and other mobile devices. Trainers, educators,
designers, instructional technologists, workplace learning professionals, and HR professionals
will learn how mobile learning differs from other forms of e-learning, and will be
introduced to the challenges and--more importantly--the advantages of mobile learning
strategies and technologies for 21st century business environments. The book provides:
An overview of mobile learning, including evolving definitions and reasons for executives
to embrace this approach A discussion of the business drivers of mobile learning,
advice for creating a mobile learning content strategy, and easy ways to inexpensively
launch mobile learning Valuable tips on how to use unique affordances of mobile devices
to better serve your learners while they are on the go Information on the ROI of mobile
learning, using mobile devices as research tools, and why training in mobile development
is critical An overview of the technical aspects of the design and development of
mobile learning Written by experts in this burgeoning field, Mastering Mobile Learning
provides a roadmap for creating the most effective learning content, strategies, and
applications possible" ; "This book explains best practices for obtaining and providing
educational, training, and professional development content on devices like smartphones,
tablets and other mobile devices. Trainers, educators, designers, instructional technologists,
workplace learning professionals, and HR professionals will learn how mobile learning
differs from other forms of e-learning, and will be introduced to the challenges and--more
importantly--the advantages of mobile learning strategies and technologies for 21st
century business environments"
Autre(s) auteur(s) : Udell, Chad (1976-....). Fonction indéterminée
Woodill, Gary. Fonction indéterminée
Sujet(s) : Téléphonie mobile en éducation
Technologie de l'information -- Gestion
Indice(s) Dewey :
658.312 402854678 (23e éd.) = Éducation et formation (gestion du personnel) - Applications informatiques - Internet
Identifiants, prix et caractéristiques : ISBN 9781119036883
Identifiant de la notice : ark:/12148/cb44656037w
Notice n° :
FRBNF44656037
(notice reprise d'un réservoir extérieur)
Table des matières : Mastering Mobile Learning: Tips and Techniques for Success; Copyright; Contents; Foreword;
Preface; Introduction; Part 1: Understanding Mobile Learning; Chapter 1: Enterprise
Mobile Learning: A Primer; Business Drivers of Mobile Learning; The Mobile Learning
Ecosystem; Mobile Learning Applications; Content Transmission and Retrieval; Capturing
Data; Communicating and Interacting with Others; Computing Algorithms; Contextual
Inquiry; Designing and Creating Mobile Learning Content; Chapter 2: The Seven Shifts
in Enterprise Learning; 1. A Shift in the Location of Learning; 2. A Shift in Time.
3. A Shift in Context4. A Shift in the Amount of Information; 5. A Shift in the Location
of Information; 6. A Shift in Learning Experiences; 7. A Shift in Control; References;
Chapter 3: The Disruptive Nature of Mobile Learning; What Is Meant by Disruptive?;
How Is Mobile Learning Disruptive?; The Impact on Organizations; Significant Opportunities
for Mobile Exist, But They Are Not Always Immediately Obvious; HR and Training Departments
Must Change How They View and Create Learning.
Organizations Must Recognize the New Efficiencies and Limitations Associated with
Accessing and Sharing InformationConclusion; Reference; Chapter 4: Why Executives
Should Care About Mobile Learning; Chapter 5: mLearning Is Not e-Learning on a Mobile
Device; Timing; Information Access; Context; Assessment; Performance Support; User-Generated
Content; The Unique Affordances of Mobile; Different Doesn't Necessarily Mean Better;
Conclusion; Reference; Part 2: Strategic Thinking About Mobile Learning; Chapter 6:
The Six Ps of Mobile Learning Strategy; Choose the Most Appropriate Mobile Platform.
Implement Proper ProcurementAdopt Sound Policies; Properly Provision Your Devices;
Publish Content for Your Users; Standardize Your Procedures; Chapter 7: The Business
Case for Mobile Learning; Mobile Learning and Increasing Revenue; How You Sell; Supporting
Your Sales Force; What You Sell; Cutting Costs; Reference Materials and Job Aids;
Performance Support Tools; Applications for Your Company; Conclusion; Chapter 8: The
New "Nomadism" as a Driver of Mobile Learning; Reference; Chapter 9: Creating a Mobile
Learning Content Strategy; References.
Chapter 10: Seven Easy and Inexpensive Ways to Launch Mobile Learning1. Micro-Blogging;
2. Create a WordPress Website or Blog; 3. Start a YouTube Channel; 4. SMS (Text) Message
Alerts; 5. Create a Mobile Version of Your PowerPoint Slides; 6. Audio Podcasting;
7. Poll Everywhere; Chapter 11: Building Brand Advocacy Through Mobile Learning; A
Case Study of Brand Advocacy: State Farm Insurance; References; Chapter 12: Developing
a Mobile Management Strategy; Bring Your Own Device (BYOD); Security and Bring Your
Own Technology (BYOT); Lost/Stolen Devices and Ex-Employees.