Notice bibliographique
- Notice
000 nam 22 3 450
001 FRBNF446418740000004
010 .. $a 9780387281810
035 .. $a OCoLC62297117
100 .. $a 20170801d2006 m y0engy50 ba
101 0. $a eng
102 .. $a US
105 .. $a a z 00|y|
106 .. $a s $a z
135 .. $a dru||||||||||
181 .0 $6 01 $a i $b xxxe
181 .. $6 02 $c txt $2 rdacontent
182 .0 $6 01 $a b
182 .. $6 02 $c c $2 rdamedia
200 1. $a A twenty-first century guide to Aldersonian marketing thought $b Texte électronique $f edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro
210 .. $a New York, NY $c Springer Science+Business Media $d cop. 2006
215 .. $a 1 ressource dématérialisée
300 .. $a Includes bibliographical references and index
330 .. $a "A Twenty-First Century Guide to Aldersonian Marketing Thought familiarizes a new
generation of marketing students and scholars with the life, the writings and the
intellectual legacy of Wroe Alderson, unquestionably the most influential marketing
thinker of the mid-twentieth century. Half of the material in this volume was written
by Alderson between 1948 and 1965, the year he died. Most of it presents Alderson's
seminal contributions to marketing theory but what was then "best practices" material
written by him in the areas of marketing management and ethics is also presented."--BOOK
JACKET
610 0. $a Alderson, Wroe
676 .. $a 658.8 $v 23
801 .3 $a US $b OCoLC $c 20170801 $h 62297117 $2 marc21
801 .0 $b IUA
930 .. $5 FR-759999999:44641874001001 $a ACQNUM-23640 $b 759999999 $c Document numérisé $d N
