Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation
Auteur(s) : Simon, Bryant (1961-....)
Titre(s) : Everything but the coffee [Texte imprimé] : learning about America from Starbucks / Bryant Simon
Publication : Berkeley : University of California Press, c2009
Description matérielle : xi, 304 p. ; 24 cm
Comprend : Introducing the Starbucks moment ; Real coffee ; Predictability the individual way
; It looks like a third place ; Self-gifting and retail therapy ; Hear music for
everyday explorers ; Not-so-green cups ; Sleeping soundly in the age of globalization.
Note(s) : Includes bibliographical references (p. 279-287) and index
"Everything but the Coffee casts a fresh eye on the world's most famous coffee company,
looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks
can tell us about America. Bryant Simon visited hundreds of Starbucks around the world
to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to
provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating
peak did the company lose its way, leaving observers baffled about how it might regain
its customers and its cultural significance? Everything but the Coffee probes the
company's psychological, emotional, political, and sociological power to discover
how Starbucks' explosive success and rapid deflation exemplify American culture at
this historical moment. Most importantly, it shows that Starbucks speaks to a deeply
felt American need for predictability and class standing, community and authenticity,
revealing that Starbucks' appeal lies not in the product it sells but in the easily
consumed identity it offers." -- from book jacket.
Autre(s) forme(s) du titre :
- Autre forme du titre : Learning about America from Starbucks
Sujet(s) : Cafés -- États-Unis
Starbucks coffee company
Identifiants, prix et caractéristiques : ISBN 9780520261068 (cloth) (alk. paper). - ISBN 0520261062 (cloth) (alk. paper). -
ISBN 0520269926. - ISBN 9780520269927 (rel.)
Identifiant de la notice : ark:/12148/cb42473258g
Notice n° :
FRBNF42473258
(notice reprise d'un réservoir extérieur)
