Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation

Auteur(s) : Mohammed, Rafi. Auteur du texte  Voir les notices liées en tant qu'auteur

Titre(s) : The 1% windfall [Texte imprimé] : how successful companies use price to profit and grow / Rafi Mohammed

Publication : New York : Harper Collins, cop. 2010

Description matérielle : xxix, 224 p. : ill. ; 24 cm

Comprend : The 1% windfall -- I: The foundation of pricing: value-based pricing -- Capture value by thinking like a customer -- II: The strategy of pricing -- Pick-a-plan -- Versioning -- Differential pricing -- III: Implementation: use price to profit and grow -- Offensive pricing: create a pricing blossom strategy -- Defensive pricing: recession, inflation, and new competitors -- Create a culture of profit -- Make a pricing action plan.

Note(s) : Includes bibliographical references (p. [203]-212) and index
The 1% Windfall reveals how modest incremental changes to an everyday business practice--pricing--can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%; Tyson, 81%; Land O'Lakes, 58%; and Whirlpool, 35%. The good news is that better pricing is more than simply raising prices. Instead, the key is to offer customers a variety of pricing options. This strategy is win-win; profits to companies and choices for consumers. But how do executives and managers set the right price? Underpinned by sound empirical research and real-life anecdotes, The 1% Windfall addresses this fundamental question. This book offers guidelines that any company--whether a multinational conglomerate, a small business, or even a nonprofit--can follow to create a comprehensive pricing strategy for any product or service. In addition, these versatile techniques and tools provide solutions to avert a slump in a recession, offset the impact of inflation, or battle a new competitor. The result is a mind-opening, clear blueprint for companies to price for profit and growth.

Sujet(s) : Fixation des prix  Voir les notices liées en tant que sujet
Profit  Voir les notices liées en tant que sujet

Indice(s) Dewey :  658.816 (23e éd.) = Fixation des prix (gestion du marketing)  Voir les notices liées en tant que sujet

Identifiants, prix et caractéristiques : ISBN 9780061684326 (hardback). - ISBN 0061684325 (hardback)

Identifiant de la notice  : ark:/12148/cb423780041

Notice n° :  FRBNF42378004 (notice reprise d'un réservoir extérieur)