Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : électronique
Auteur(s) : Tamilia, Robert D.
Ferrell, Odies Collins (1943-....)
Hopkins, Karen (19..-.... ; Chargée de cours)
Titre(s) : Marketing channels and supply chain networks in North America [Texte électronique] : a historical analysis / Robert D. Tamilia, O. C. Ferrell, Karen Hopkins
Publication : Cham : Springer, copyright 2020
Description matérielle : 1 online resource (vi-67 p.)
Collection : SpringerBriefs in business, ISSN 2191-5490
Lien à la collection : SpringerBriefs in business (Online)
Note(s) : Bibliogr. p. 68-72
This book provides a rare historical analysis on the development and importance of
marketing channels to Supply Chain Management (SCM) in Northern America. In particular,
the book looks at the period 1850 to the present, to understand the evolution, the
trends and the current status. It aims to bring back this forgotten area of research,
to the mainstream marketing thought process. A general overview of developments in
marketing channels will help the reader understand what changes occurred and how some
of these changes impacted marketing education and practice. First, the book provides
an overview of the historical background of how manufacturing and distribution evolved
in the 19th century. Next, the marketing channels and supply chain networks are defined.
Then the three time periods within 1850- present are covered. The book explains how
supply chain has become prominent in organizations, the movement to non-store retailing
and the omnichannel is discussed to focus on recent developments in distribution.
Finally, developments that relate to the academic discipline and implications for
the future are examined. The book concludes by describing the relationship between
marketing channels and supply chain today, based on historical analysis.
Sujet(s) : Circuits de distribution -- Histoire -- Amérique du Nord
Transport multimodal -- Histoire -- Amérique du Nord
Logistique (gestion)
Indice(s) Dewey :
658.7 (23e éd.) = Gestion du matériel
Identifiants, prix et caractéristiques : ISBN 9783030448707 (PDF, EPUB). - ISBN 3030448703 (PDF, EPUB)
EAN 9783030448707
Identifiant de la notice : ark:/12148/cb466217467
Notice n° :
FRBNF46621746
(notice reprise d'un réservoir extérieur)