Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation
Auteur(s) : Amalbekova, G.
Baitilenova, Y.
Nauruzkulova, S.
Titre(s) : Distribution channels of the retail banking products [Texte imprimé] : modern state and development prospects / G. Amalbekova, Y. Baitilenova, S. Nauruzkulova
Publication : Romilly-sur-Seine : Éditions du JIPTO, 2018
Description matérielle : 1 vol. (135 p.) : ill. ; 24 cm
Note(s) : Bibliogr. p. 133-135
Identifiants, prix et caractéristiques : ISBN 978-2-35175-058-2 (br.) : h.c.
EAN 9782351750582
Identifiant de la notice : ark:/12148/cb456217254
Notice n° :
FRBNF45621725
Résumé : Banking retail business as an independent line of activity of universal banks is focused
on meeting the needs of individuals based on the provision of a wide range of banking
services. Satisfaction of the needs of individuals in banking services is provided
by a special sphere of economic relations - the market of retail banking services.
The monograph is devoted to the problems of development of the retail business of
the bank, the issues of operational management of retail sales. Unconditional interest
in readers will be caused by specific methodical recommendations of the authors of
the monograph on expanding the channels for selling retail banking products and attracting
customers. [source éditeur]