Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté. Image fixe : sans médiation
Auteur(s) : Scott, David Meerman
Jurek, Richard
Titre(s) : Marketing the moon [Texte imprimé] : the selling of the Apollo lunar program / David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan
Publication : Cambridge : MIT press, cop. 2014
Description matérielle : 1 vol. (XIII-130 p.) : ill. ; 25 x 29 cm
Comprend : A modern-day Columbia: fiction makes a giant leap ; NASA brand journalism: finding
a voice ; An unprecedented public relations partnership: NASA and industry ; The
whole world is watching: live TV on Apollo ; Lunar day: broadcasting, the press,
and Apollo 11 ; In a different orbit: the astronauts as celebrities ; The Apollo
roadshow: moonwalkers and moon rocks ; "So, where to now, Columbus?": the end of
the Apollo era.
Note(s) : Bibliogr. p. 126-129
In July 1969, ninety-four percent of American televisions were tuned to coverage of
Apollo 11's mission to the moon. How did space exploration, once the purview of rocket
scientists, reach a larger audience than My Three Sons? Why did a government program
whose standard operating procedure had been secrecy turn its greatest achievement
into a communal experience? In Marketing the Moon, David Meerman Scott and Richard
Jurek tell the story of one of the most successful marketing and public relations
campaigns in history: the selling of the Apollo program
Sujet(s) : Projet Apollo -- Relations publiques -- Histoire
Vol vers la Lune -- Histoire
Lune -- Exploration -- Histoire
Astronautique -- Dans la presse -- États-Unis -- Histoire
Indice(s) Dewey :
659.296 29454 (23e éd.) = Relations publiques en lien avec les vols de véhicules habités - Vols circumterrestres
et lunaires
Identifiants, prix et caractéristiques : ISBN 9780262026963. - ISBN 0262026961 (rel.)
Identifiant de la notice : ark:/12148/cb43887193q
Notice n° :
FRBNF43887193
(notice reprise d'un réservoir extérieur)
