Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation
Auteur(s) : Feltus, William J. (1987-....)
Goldstein, Kenneth M. (1965-....)
Dallek, Matthew (1969-....)
Titre(s) : Inside campaigns [Texte imprimé] : elections through the eyes of political professionals / William J. Feltus,... Kenneth M. Goldstein,... Matthew Dallek,...
Publication : Thousand Oaks : SAGE : CQ press, cop. 2017
Description matérielle : 1 vol. (XVI-304 p.) : ill. ; 23 cm
Comprend : Losing and winning : the craft and science of political campaigns -- ; Political math
: how campaigns matter -- ; Political historian and data scientist : charting a path
to victory through information and analysis -- ; Entrepreneur and chief financial
officer : launching and sustaining the campaign -- ; Marketing Maven : reaching the
campaign's target voter audiences -- ; Producer and state manager : creating and presenting
the campaign's messages -- ; Spinmeister and policy wonk : navigating the media landscape
-- ; Field general : waging the war on the ground -- ; Strategy enforcer and team
builder : keeping a day-to-day focus on the long-term path to victory -- ; Candidate
caretaker and confidant : handling details and building trust --Appendixes : teaching
and research resources.
Note(s) : Includes bibliographical references and index
"Through the eyes of more than 100 campaign managers and political professionals,
it takes a behind-the-scenes look at the ways campaigns are managed, the strategies
that are employed, the roles played by both staff and the candidates, and all the
ways campaigns affect election outcomes. The expert author team provides guidance
drawn from actual campaign case studies and contributes their own data-backed assessment
of the current state of modern political campaign management. They offer a trove of
observations and war stories. Interviewees include high-profile professionals such
as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known
political journeymen and women who manage America's state and local campaigns. Democrats
and Republicans are evenly represented, giving students a balanced, unique and valuable
insight into how campaigns operate."--Provided by publisher
Sujet(s) : Campagnes électorales -- États-Unis
Conseillers politiques -- États-Unis
Indice(s) Dewey :
324.709 73 (23e éd.)
Numéros : ISBN 9781506332963. - ISBN 150633296X (br.)
Notice n° :
FRBNF45300416
(notice reprise d'un réservoir extérieur)
