Notice bibliographique
- Notice
000 cam 22 3 450
001 FRBNF453004160000003
010 .. $a 9781506332963
010 .. $a 150633296X $b br.
035 .. $a OCoLC942885150
100 .. $a 20170918d2017 m y0engy50 ba
101 0. $a eng
102 .. $a US
105 .. $a ||||z 00|||
106 .. $a r
181 .0 $6 01 $a i $b xxxe
181 .. $6 02 $c txt $2 rdacontent
182 .0 $6 01 $a n
182 .. $6 02 $c n $2 rdamedia
200 1. $a Inside campaigns $b Texte imprimé $e elections through the eyes of political professionals $f William J. Feltus,... Kenneth M. Goldstein,... Matthew Dallek,...
210 .. $a Thousand Oaks $c SAGE $c CQ press $d cop. 2017
215 .. $a 1 vol. (XVI-304 p.) $c ill. $d 23 cm
300 .. $a Includes bibliographical references and index
327 1. $a Losing and winning : the craft and science of political campaigns -- $a Political math : how campaigns matter -- $a Political historian and data scientist : charting a path to victory through information
and analysis -- $a Entrepreneur and chief financial officer : launching and sustaining the campaign -- $a Marketing Maven : reaching the campaign's target voter audiences -- $a Producer and state manager : creating and presenting the campaign's messages -- $a Spinmeister and policy wonk : navigating the media landscape -- $a Field general : waging the war on the ground -- $a Strategy enforcer and team builder : keeping a day-to-day focus on the long-term path
to victory -- $a Candidate caretaker and confidant : handling details and building trust --Appendixes
: teaching and research resources.
330 .. $a "Through the eyes of more than 100 campaign managers and political professionals,
it takes a behind-the-scenes look at the ways campaigns are managed, the strategies
that are employed, the roles played by both staff and the candidates, and all the
ways campaigns affect election outcomes. The expert author team provides guidance
drawn from actual campaign case studies and contributes their own data-backed assessment
of the current state of modern political campaign management. They offer a trove of
observations and war stories. Interviewees include high-profile professionals such
as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known
political journeymen and women who manage America's state and local campaigns. Democrats
and Republicans are evenly represented, giving students a balanced, unique and valuable
insight into how campaigns operate."--Provided by publisher
676 .. $a 324.709 73 $v 23
801 .3 $a US $b OCoLC $c 20170918 $h 942885150 $2 marc21
801 .0 $b DLC $g rda
930 .. $5 FR-751131008:45300416001001 $a 2017-200639 $b 759999999 $c Tolbiac - Rez de Jardin - Droit, économie, politique - Magasin $d O
