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Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation

Auteur(s) : Feltus, William J. (1987-....)  Voir les notices liées en tant qu'auteur
Goldstein, Kenneth M. (1965-....)  Voir les notices liées en tant qu'auteur
Dallek, Matthew (1969-....)  Voir les notices liées en tant qu'auteur

Titre(s) : Inside campaigns [Texte imprimé] : elections through the eyes of political professionals / William J. Feltus,... Kenneth M. Goldstein,... Matthew Dallek,...

Publication : Thousand Oaks : SAGE : CQ press, cop. 2017

Description matérielle : 1 vol. (XVI-304 p.) : ill. ; 23 cm

Comprend : Losing and winning : the craft and science of political campaigns -- ; Political math : how campaigns matter -- ; Political historian and data scientist : charting a path to victory through information and analysis -- ; Entrepreneur and chief financial officer : launching and sustaining the campaign -- ; Marketing Maven : reaching the campaign's target voter audiences -- ; Producer and state manager : creating and presenting the campaign's messages -- ; Spinmeister and policy wonk : navigating the media landscape -- ; Field general : waging the war on the ground -- ; Strategy enforcer and team builder : keeping a day-to-day focus on the long-term path to victory -- ; Candidate caretaker and confidant : handling details and building trust --Appendixes : teaching and research resources.

Note(s) : Includes bibliographical references and index
"Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team provides guidance drawn from actual campaign case studies and contributes their own data-backed assessment of the current state of modern political campaign management. They offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America's state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate."--Provided by publisher

Sujet(s) : Campagnes électorales -- États-Unis  Voir les notices liées en tant que sujet
Conseillers politiques -- États-Unis  Voir les notices liées en tant que sujet

Indice(s) Dewey :  324.709 73 (23e éd.)  Voir les notices liées en tant que sujet

Numéros : ISBN 9781506332963. - ISBN 150633296X (br.)

Notice n° :  FRBNF45300416 (notice reprise d'un réservoir extérieur)

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