Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation
Titre(s) : Blowing up the brand [Texte imprimé] : critical perspectives on promotional culture / edited by Melissa Aronczyk and Devon Powers
Publication : New York, [New York] ; Washington ; Baltimore, [Maryland] : Peter Lang, copyright
2010
Description matérielle : vi, 338 pages : illustrations ; 23 cm
Collection : Popular culture and everyday life ; 21
Lien à la collection : Popular culture & everyday life
Note(s) : Includes bibliographical references and index
"This edited volume seeks to redress the lack of scholarly work that takes promotion
seriously as a form of social, cultural, political, and economic exchange. It unpacks
the vernacular, the institutional structures, and the practices and performances that
make up promotional culture in everyday life, offering diverse critical perspectives
on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist
its influence. Contributions from both renowned scholars and emerging intellectuals
make this book a timely and valuable contribution to the fields of media and communication
studies, political science, cultural studies, sociology, and anthropology."--Jacket
Autre(s) auteur(s) : Aronczyk, Melissa. Éditeur scientifique
Powers, Devon (1977-....). Éditeur scientifique
Sujet(s) : Stratégie de marque
Ventes -- Promotion -- Études transculturelles
Marketing de la culture
Indice(s) Dewey :
658.827 (23e éd.) = Utilisation des marques et des marques de commerce
Identifiants, prix et caractéristiques : ISBN 9781433108679. - ISBN 1433108674. - ISBN 9781433108662. - ISBN 1433108666
Identifiant de la notice : ark:/12148/cb452438170
Notice n° :
FRBNF45243817
(notice reprise d'un réservoir extérieur)
Table des matières : Melissa Aronczyk/Devon Powers: Introduction: Blowing Up the Brand ; Celia Lury/Liz
Moor: Brand Valuation and Topological Culture ; John Corner: Promotion as Institutionalized
Deception: Some Coordinates of Political Publicity ; Jefferson Pooley: The Consuming
Self: From Flappers to Facebook ; Arlene Davila: A Nation of Shop 'til You Drop Consumers?
On the Overspent Puerto Rican Consumer and the Business of Shopping Malls ; Miriam
Greenberg: Branding, Crisis, and Utopia: Representing New York in the Age of Bloomberg
; Hongmei Li: From Chengfen to Shenjia: Branding and Promotional Culture in China
; Graham Knight: Activism, Branding, and the Promotional Public Sphere ; Alison Hearn:
Through the Looking Glass: The Promotional University 2.0 ; Gabriele Cosentino/Waddick
Doyle: Silvio Berlusconi, One Man Brand ; Mary Ebeling: Marketing Chimeras: The Biovalue
of Branded Medical Devices ; Sarah Banet-Weiser/Marita Sturken: The Politics of Commerce:
Shepard Fairey and the New Cultural Entrepreneurship ; Devon Powers: Strange Powers:
The Branded Sensorium and the Intrigue of Musical Sound ; Jonathan Gray: Texts that
Sell: The Culture in Promotional Culture.
