Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation
Auteur(s) : Bizzle, Ben
Flora, Maria
Titre(s) : Start a revolution [Texte imprimé] : stop acting like a library / Ben Bizzle with Maria Flora
Publication : Chicago (Ill.) : ALA Editions, an imprint of the American Library Association, 2015
Description matérielle : xii, 194 pages : illustrations ; 23 cm
Comprend : The Jonesboro story. The digital library ; Going mobile ; Crooked Valley Regional
Library. Facebook ; Facebook advertising (or, How I learned to stop worrying and
love Mark Zuckerberg) ; Marketing in the "real world" ; Making pretty pictures
; Convincing the decision makers ; Start your own revolution ; Appendix A: Twitter
/ by Ned Potter ; Appendix B: Pinterest / by Josh Tate ; Appendix C: More convincing
the decision makers / by Carson Block.
Note(s) : Includes index. - Includes bibliographical references and index
"But this is how we've always done it!" Objections to taking a fresh tack are about
as common as budget shortfalls, and the two are more closely related than you might
think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his
colleagues defied common practices by using creative risk-taking in marketing and
outreach to transform their library into a dynamic institution that continues to grow
and thrive. Here they recount their story, sharing techniques for success alongside
a marketing philosophy that will spur libraries to move beyond their comfort zone.
Focusing on creative ways to pull patrons in rather than just push the library out,
this book steers libraries towards defining their brand, explaining why it is crucial
to meeting the needs of their users and potential users; offers strategies for getting
stakeholders on board and engaged, including how to address budgeting concerns; demonstrates
the importance of the library's website as the digital "main branch" of the library,
with guidance for creating and promoting it; details the systematic marketing campaign
undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional
and new media channels such as billboards, posters, newspapers, TV and radio, and
mobile technology; takes the mystery out of how to use social media platforms as public
awareness tools, complete with detailed strategies and step-by-step instructions;
and shows how to pull it all together into a manageable campaign through strong leadership
and teamwork
Sujet(s) : Bibliothèques -- Ressources Internet
Bibliothèques -- Services aux publics
Réseaux sociaux (Internet)
Indice(s) Dewey :
021.709 73 (23e éd.) = Promotion des bibliothèques, des archives, des centres de documentation - États-Unis
Identifiants, prix et caractéristiques : ISBN 9780838912676. - ISBN 0838912672. - ISBN 9780838912829 (erroné). - ISBN 0838912826
(erroné). - ISBN 9780838912836 (erroné). - ISBN 0838912834 (erroné). - ISBN 9780838912843
(erroné). - ISBN 0838912842 (erroné)
Identifiant de la notice : ark:/12148/cb45051481c
Notice n° :
FRBNF45051481
(notice reprise d'un réservoir extérieur)
