Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : électronique
Auteur(s) : DeWitt, Brydon M.
Titre(s) : The nonprofit development companion [Texte électronique] : a workbook for fundraising success / Brydon M. DeWitt
Publication : Hoboken, N.J. : Wiley, cop. 2011
Description matérielle : 1 online resource (xvii, 202 pages)
Collection : The AFP/Wiley fund development series
Note(s) : Includes index. - Print version record.
"A comprehensive workbook covering all aspects of successful nonprofit developmentOne
of the most significant factors in the success of any marketing and fundraising program
is the ability and willingness of the organization to take the time to develop an
integrated development plan with realistic budgets, timelines, and areas of responsibility.
The Nonprofit Development Companion examines all aspects of successful development
and includes useable templates and examples that can be adapted for application within
any nonprofit organization. Covers a specific element in each chapter, including mission,
strategic planning, case for support, marketing/communications, use of volunteers,
fundraising program, recordkeeping system, CEO, governing board, and development staffingIncludes
templates and samples to provide specific examples to use right awayOffers a new approach
to nonprofit fundraising and marketingBased on sound development principles, this
book gives you the step-by-step guidance you need to build and run a successful development
program"
Sujet(s) : Associations sans but lucratif
Collecte de fonds
Affaires
Indice(s) Dewey :
658.152 24 (23e éd.) = Gestion des opérations financières - Obtention du capital - Sources externes
Identifiants, prix et caractéristiques : ISBN 9781118386255
Identifiant de la notice : ark:/12148/cb44653537j
Notice n° :
FRBNF44653537
(notice reprise d'un réservoir extérieur)
Table des matières : pt. 1. How does development mean?: Development is marketing ; Development is holistic
; Development includes fundraising ; The development team ; The components of successful
development programs ; pt. 2. A clear and compelling mission: Creating/re-creating
your mission statement ; Using the mission statement ; The good, the bad, and the
ugly ; pt. 3. Building ownership through planning: Elements of successful planning
; Establishing the strategic planning committee ; Conducting the strategic planning
committee meetings ; Managing the plan and achieving your objectives ; Planning
for a capital campaign ; pt. 4. Creating the case for support: The internal case
statement, basic development tool ; What the interna. case statement includes ;
The process of creating the internal case statement ; Tips for the writer ; Preparing
presentational case statement materials ; pt. 5. Telling your organization's story:
The definition and purpose of marketing ; What's in a name?
