Type(s) de contenu et mode(s) de consultation : Texte noté : électronique

Titre(s) : The new world of transitioned media [Texte électronique] : digital realignment and industry transformation / Gali Einav, editor

Publication : Cham : Springer, [2015]

Description matérielle : 1 online resource (xiii, 151 pages)

Collection : The economics of information, communication, and entertainment

Note(s) : The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a ℓ́ℓbehind-the-scenesℓ́ℓ look at the media industryℓ́ℓs transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. ℗ℓ The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. ℗ℓ Similar to the first ℓ́ℓTransitioned Mediaℓ́ℓ book, Transitioned Media: ℗ℓA Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

Autre(s) auteur(s) : Einav, Gali (1967-....). Auteur ou responsable intellectuel  Voir les notices liées en tant qu'auteur

Sujet(s) : Médias numériques  Voir les notices liées en tant que sujet
Médias numériques -- Société  Voir les notices liées en tant que sujet
Médias numériques -- Aspect économique  Voir les notices liées en tant que sujet
Médias  Voir les notices liées en tant que sujet
Transports et communications  Voir les notices liées en tant que sujet

Identifiants, prix et caractéristiques : ISBN 9783319090085

Identifiant de la notice  : ark:/12148/cb443707703

Notice n° :  FRBNF44370770 (notice reprise d'un réservoir extérieur)

Table des matières : Introduction / Gali Einav -- Digital media and the transformation of space / John Carey -- The companies we keep : social networks, customer service, and the coming corporate challenges / Liel Leibovitz -- Health as a social media / Kristen M. Daly -- The new roles of engagement : social media, online games, and the new wave of digital conflict and competition / Rich Groner -- The robot journalist in the age of social physics : the end of human journalism? / Noam Lemelshtrich Latar -- The times they are a' changin' ... from newspapers to TV, traditional shifts to digital / Gali Einav and Nathan Lipson -- Embracing the era of open source marketing / Carl Fremont -- The role of mobile in the media environment / Rita Ku -- Next gen video game consumers / Joost van Dreunen -- Measuring media usage behavior : improving the quality of research and reports on consumers' use of media / Horst Stipp.