Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté. Image fixe : sans médiation
Titre(s) : The psychology of entertainment media [Texte imprimé] : blurring the lines between entertainment and persuasion / edited by L.J. Shrum
Édition : 2nd ed
Publication : New York : Routledge, 2012
Description matérielle : xvii, 346 p. : ill. ; 24 cm
Comprend : What's so special about entertainment media and why do we need a psychology for it?
: an introduction to the psychology of entertainment media / L.J. Shrum ; Product
integration : current practices and new directions / John A. McCarty and Tina M. Lowrey
; As a backdrop, part of the plot, or a goal in a game: the ubiquitous product placement
/ Elizabeth Cowley ; Children's processing of embedded brand messages : product placement
and the role of conceptual fluency / Laura Owen ... [et al.] ; Psychological processing
of in-game advertising and advergaming : branded entertainment or entertainment persuasion?
/ Michelle R. Nelson and Martin K.J. Waigunny ; The stories TV tells : how fictional
TV narratives shape normative perceptions and personal values / LJ. Shrum and Jachoon
Lee ; Flying with Icarus : narrative transportation and the persuasiveness of entertainment
/ Jordan M. Carpenter and Melanie C. Green ; Seeing is believing : toward a theory
of media imagery and social learning / Karen E. Dill and Melinda C.R. Burgess ; Alcohol
messages in television series : content and effects / Cristel Antoinia Russell and
Dale W. Russell ; Selling beauty : the hidden cost to women's self-worth, relationships,
and behavior / Erin J. Strahan, Vanessa M. Buote, and Anne E. Wilson ; Learning aggression
through the media : comparing psychological and communication approaches / Julia A.
Maier and Douglas A. Gentile ; Paths from television violence to aggression : reinterpreting
the evidence / George Comstock and Jack Powers.
Note(s) : Includes bibliographical references and indexes
Autre(s) auteur(s) : Shrum, L. J.. Éditeur scientifique
Sujet(s) : Publicité subliminale
Manipulation (psychologie) -- Dans les médias
Identifiants, prix et caractéristiques : ISBN 9781848729445 (hardcover) (alk. paper). - ISBN 1848729448 (hardcover) (alk. paper)
Identifiant de la notice : ark:/12148/cb427639054
Notice n° :
FRBNF42763905
(notice reprise d'un réservoir extérieur)
