Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation
Auteur(s) : Malefyt, Timothy de Waal
Titre(s) : Advertising and anthropology [Texte imprimé] : ethnographic practice and cultural perspectives / Timothy de Waal Malefyt and Robert J. Morais
Édition : English edition
Publication : London : Berg, 2012
Description matérielle : xiii, 186 p. : 1 ill. ; 24 cm
Note(s) : Includes bibliographical references and index
"Examining theory and practice, Advertising and Anthropology is a lively and important
contribution to the study of organizational culture, consumption practices, marketing
to consumers and the production of creativity in corporate settings. The chapters
reflect the authors' extensive lived experienced as professionals in the advertising
business and marketing research industry. Essays analyze internal agency and client
meetings, competitive pressures and professional relationships and include multiple
case studies. The authors describe the structure, function and process of advertising
agency work, the mediation and formation of creativity, the centrality of human interactions
in agency work, the production of consumer insights and industry ethics. Throughout
the book, the authors offer concrete advice for practitioners. Advertising and Anthropology
is written by anthropologists for anthropologists as well as students and scholars
interested in advertising and related industries such as marketing, marketing research
and design"--
Sujet(s) : Publicité -- Société
Marketing -- Recherche
Anthropologie
Identifiants, prix et caractéristiques : ISBN 9780857852021 (pbk.). - ISBN 0857852027 (pbk.). - ISBN 9780857852014 (cloth).
- ISBN 0857852019 (cloth). - ISBN 9780857852038 (erroné) (e-book, institutional).
- ISBN 0857852035 (erroné) (e-book, institutional). - ISBN 0857852043 (erroné) (e-book,
individual). - ISBN 9780857852045 (erroné) (e-book, individual)
Identifiant de la notice : ark:/12148/cb42719196g
Notice n° :
FRBNF42719196
(notice reprise d'un réservoir extérieur)