Notice bibliographique
- Notice
000 cam 22 3 450
001 FRBNF468019350000006
010 .. $a 9781851245383
010 .. $a 1851245383 $b rel.
035 .. $a OCoLC1120140885
100 .. $a 20210823d2020 m y0engy50 ba
101 0. $a eng
102 .. $a GB
105 .. $a a z 001y|
106 .. $a r
181 .0 $6 01 $a i $b xxxe $a b $b xb2e
181 .. $6 02 $c txt $c sti $2 rdacontent
182 .0 $6 01 $a n
182 .. $6 02 $c n $2 rdamedia
200 1. $a The art of advertising $b Texte imprimé $f Julie Anne Lambert $g with contributions by Michael Twyman, Lynda Mugglestone, Helen Clifford... [et al.]
214 .0 $a Oxford (GB) $c Bodleian Library, University of Oxford $d 2020
215 .. $a 1 vol. (255 p.) $c ill. en noir et en coul. $d 27 cm
300 .. $a Bibliogr. p. 248-249. Index
300 .. $a Publié à l'occasion de l'exposition tenue à la Bodleian library, Oxford (GB), jusqu'au
30 août 2021
330 .. $a Advertisers in the nineteenth and early twentieth century pushed the boundaries of
printing, manipulated language, inspired a new form of art and exploited many formats,
including calendars, bookmarks and games. This collection of essays examines the extent
to which these standalone advertisements - which have survived by chance and are now
divorced from their original purpose - provide information not just on the sometimes
bizarre products being sold, but also on class, gender, Britishness, war, fashion
and shopping. Starting with the genesis of an advertisement through the creation of
text, image, print and format, the authors go on to examine the changing profile of
the consumer, notably the rise of the middle classes, and the way in which manufacturers
and retailers identified and targeted their markets. Finally, they look at advertisements
as documents that both reveal and conceal details about society, politics and local
history. Copiously illustrated from the world-renowned John Johnson Collection of
Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley
Hardy, this attractive book invites us to consider both the intended and unintended
messages of the advertisements of the past
503 1. $a Exposition $m Oxford $n Bodleian library $j 2021
606 .. $3 11938021 $a Art publicitaire $3 11931584 $y Grande-Bretagne $3 11934444 $x Histoire $2 rameau
676 .. $a 740 $v 23
801 .3 $a US $b OCoLC $c 20210823 $h 1120140885 $2 marc21
801 .0 $b YDX $g rda
930 .. $5 FR-751131010:46801935001001 $a 741.67 LAMB a $b 759999999 $c Tolbiac - Haut de Jardin - Littérature et art - Salle F - Libre accès $d N
930 .. $5 FR-751131011:46801935002001 $a Y Usuels Réserve Illustr. H / Pub. 4 $b 759999999 $c Tolbiac - Réserve - Libre accès $d N
930 .. $5 FR-751021001:46801935003001 $a YD2-24067-4 $b 759999999 $c Richelieu - Estampes et photographie - Magasin $d N
