Notice bibliographique
- Notice
Type(s) de contenu et mode(s) de consultation : Texte noté : sans médiation
Auteur(s) : Flanagan, Martin
Livingstone, Andrew (1987-....)
McKenny, Mike
Titre(s) : The Marvel Studios phenomenon [Texte imprimé] : inside a transmedia universe / Martin Flanagan, Mike McKenny, and Andrew Livingstone
Publication : New York ; London ; Oxford [etc] : Bloomsbury Academic, 2016
Description matérielle : 1 vol. (XII-268 p.) : couv. ill. en coul. ; 24 cm
Comprend : Machine generated contents note: Introduction: The Road to Marvel Studios ; 1. 'Films
Lead Policy': Marvel's Industrial (R)evolution and the Birth of a Studio ; 2. An
Organization of Storytellers: The Marvel Story, According to Marvel ; 3. 'Doth Mother
know you weareth her drapes?': The Genre Tactics of Marvel Studios ; 4. Captains
America ; 5. Teams/Screens ; 6. Star-Lord, Who?: Guardians of the Galaxy ; Raiding
the 'B-List' for New ; Legends ; 7. 'A Little Old-Fashioned: Marvel Studios and
Pixar ; 8. Tie-ins, Tie-ups and Let-downs: Marvel's Transmedia Empire ; Conclusion
; Appendix: Timeline.
Note(s) : Includes bibliographical references and index
"The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status
within the structures of parent Disney. In a new set of readings of key texts such
as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D.,
the thematics of superhero fiction and the role of fandom are considered. The authors
identify milestones from Marvel's complex and controversial business history, allowing
us to appraise its industrial status: from a comic publisher keen to exploit its intellectual
property, to an independent producer, and latterly, successful subsidiary of a vast
entertainment empire. As it drives the process whereby large-scale cinematic practice
encounters a converged entertainment age, what kind of organization is Marvel Studios?
How does it co-ordinate a transmedia storyworld to the satisfaction of niche fan communities
as well as a popular audience?"
Sujet(s) : Industrie du cinéma -- États-Unis
Transmédia -- États-Unis
Marvel comics -- Histoire
Indice(s) Dewey :
384.809 73 (23e éd.) = Cinéma (industrie) - États-Unis
Identifiants, prix et caractéristiques : ISBN 978-1-5013-1189-5 (rel.)
Identifiant de la notice : ark:/12148/cb45098649z
Notice n° :
FRBNF45098649
(notice reprise d'un réservoir extérieur)
Cette notice appartient à l'univers jeunesse
Infos du Centre national de la littérature pour la jeunesse :
Genre : Ouvrages de référence
Public destinataire :
Avis critique :
Notice critique :